- Coca-Cola Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
- Coca-Cola Vision:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
2. Research on one financial scandal
- The Adelphia Communications Corporation was marked as the fifth largest cable company in the United States before it filed for bankruptcy in April of 2002. Founded by John Rigas, Three Rigas family members (incuding John Rigas) and two other ex-executives have been arrested for fraud. The Rigas family collected $3.1 billion in off-balance-sheet loans backed by Adelphia and overstated the results by inflating capital expenses and hiding debt. The company is suing the entire Rigas family for $1 billion for breach of fiduciary duties, among other things.
References:
"Mission, Vision & Values: The Coca-Cola Company." Coca-Cola Journey Homepage: The Coca-Cola Company. N.p., n.d. Web. 20 June 2013. .
Lowenstein, Roger. "The Company They Kept." NY
References: "Mission, Vision & Values: The Coca-Cola Company." Coca-Cola Journey Homepage: The Coca-Cola Company. N.p., n.d. Web. 20 June 2013. . Lowenstein, Roger. "The Company They Kept." NY Times . N.p., n.d. Web. 20 June 2013. . Patsuris, Penelope . "The Corporate Scandal Sheet - Forbes." Information for the World 's Business Leaders - Forbes.com. N.p., 26 Aug. 2002. Web. 20 June 2013.