Introduction---members
Who is the first woman wearing pants in Europe? Yeah, Coco Chanel.
Our group thinks she is the best business leader in the world. Making money is business. Chanel is the founder of Chanel Brand, and she made a lot of money. Business is more than money, business makes our life better. Women used to wear beautiful clothes just for men, but the cloths designed by Chanel put priority to its comfort and convenience.
As a leader, she knew how to achieve success by her network. She got inspiration and financial support from many artists and rich people. Chanel is a pioneer. She proved that “less is more” with her products. She said “the most courageous act is still to think for yourself, aloud”, so she called on women to be independent. Her products even changed the opinions and lifestyle of women. While, she told us “A women who doesn’t wear perfume has no future”. What a foxy advertisement. Girls, do not believe in that. However, we still agree she is the best. Our partners will show how excellent she was in these three aspects.
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She was a strategic thinker. She had an incredible strategy to know how to open the market. For instants, Coco Chanel had created a new product Chanel No.5 in 1920. However, it was difficult to sale her new product because of the high marketing competition and the economic depression. She used hunger marketing strategy. First, after she gave some bottles of perfume to French nobilities, the product got hot pursuit by nobilities. However, when all of the nobilities crazy about the Chanel No.5. She reduced the supply of goods. A shortage of goods inspired the customer's shopping desire dramatically, so Chanel No.5 had become the best seller at that time. She knew that when demand exceeds supply, it can enhance the value of the products, and it also attracted more potential customers. Besides, Coco put the products to a social group of well off upper class individuals, by