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Coke's Master Plan

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Coke's Master Plan
A REFRESHING APPROACH TO SUPPLY CHAIN
Coca Cola is a company that of course needs no introduction (I appreciate the irony of this statement!) and of course being one of the most universally available consumer food and drink brands makes for a meaty challen ge for any self - respecting Supply Chai n Manager.
Heading up their division in Uruguay is Supply Chain Director Aldo Rossi who took some time out f rom getting your Diet Coke break to happen on time to tell us a bit more about how he keeps f ridges stocked wi th the best thing to happen to caffeine since the espresso (which incidentally, was only invented two years previously in 1884!)

W hat are the top 3 challenges you are currently facing with regards to your supply chain?
1. The need to improve lines efficiencies to produce enough volume to allow the business to continue to grow.
2. How to improve Logistics and Manufacturing costs so as not to increase above what the business can afford.
This
is particularly challenging as it has to be considered in an environment in which Government and
Unions are pressing to increase salaries above inflation and where there is no framework to improve efficiency.
Therefore it is essential that we ensure the union and workers are part of efficiency improvements and behavioural changes.
3. After reviewing the Plant Master Plan, one of our main challenges is performing a long term Site Master Plan over 10 years, considering Plant expansion (already performed) and the Logistics/Warehouse
Master Plan (to be performed).

W hich specific suppl y chain projects will you be spending the majority of your time on in the next 6 to 9 months?

1. Continuing to improve line efficiencies, and in the meantime prepare infrastructure to launch new SKU’s and new categories.
2. Preparing the Warehousing/Logistics
Master Plan for the next 10 years.
3. Preparing for negotiations with the union/workers and performing pilot testing for

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