Come Together By Wes Anderson: Commercial Analysis

Advertisements connected with Christmas are a great challenge for many companies – it’s easy to create another boring, clichéd advert. On the other hand, selling the values almost everybody shares – love, happiness, peace, safety and family is even easier. The H&M commercial, “Come Together” by Wes Anderson represents creative and interesting approach to this topic.
The commercial is quite new, as it was published in the last days of November this year. It is in a form of a film with Wes Anderson as a director. He is known for such movies as ”Grand Budapest Hotel” or “Moonrise Kingdom”, where his use of symmetry, soft colour scheme and paying attention to the smallest details create a fairy-tale atmosphere. By making fictional world, detached from reality, the viewer can relate to the advert without any trouble - because it only reminds him of the original concept of Christmas. Paradoxically, not soaked with any commercialization.
This is, of course, true – nevertheless, it is targeted specifically towards people who actually celebrate Christmas, so mostly Europeans and Americans.
The main purpose of this commercial is to advertise the clothing brand, H&M. Interestingly, it is not the commercial about the clothes only; they even play secondary role. It is about the promotion of the brand as a whole, hence, the other purpose – to make viewers familiar with the H&M philosophy, which is – apparently – to “come together”, enjoy important things in life