Communication Plan
Communication Plan Template
Learning Team E
BUS/475
February 25, 2013
Sarita Wesley
Introduction
Communication is vital for the creation, existence and prosperity of any organization. A communication plan allows for an
organized and efficient way of communicating internal and external information to recipients. A well-engineered communication plan
will be sure to clearly outline and inform the target audience. The message or messages will be well articulated and directed at the
target audience with little to no room for confusion as well as well-timed. In other words the timing for the delivery of the message
shall be appropriate. The goal of the message should be easily decipherable by recipients as well as how and by whom the message
will be delivered. We have all heard the phrase “timing is everything”, there is much truth here in that the appropriate time of delivery
of information will greatly impact its effectiveness; who the message comes from and how they deliver it can also greatly affect and
determine and messages effectiveness.
Communication Plan
A Communication plan is a strategic outline that draws out organizational goals regarding internal and external desired
communication processes. Communication Plans are vital to both internal and external communications, including marketing,
advertising, and all public relations. Communication Plans are important because in order to fulfill the desired roadmap to the
organizational strategic plan there must be smooth communications internally and externally throughout the firm, and a protocol to
follow for all parts and employees of the firm. Communication Planning is designed with the key elements of a strategic plan. The
Key Elements are commonly of custom design based on organizational plans and usually address the following: Determine
Organizational Goals, Identify and Profile the Audience of both internal and external communications,
Learning Team E
BUS/475
February 25, 2013
Sarita Wesley
Introduction
Communication is vital for the creation, existence and prosperity of any organization. A communication plan allows for an
organized and efficient way of communicating internal and external information to recipients. A well-engineered communication plan
will be sure to clearly outline and inform the target audience. The message or messages will be well articulated and directed at the
target audience with little to no room for confusion as well as well-timed. In other words the timing for the delivery of the message
shall be appropriate. The goal of the message should be easily decipherable by recipients as well as how and by whom the message
will be delivered. We have all heard the phrase “timing is everything”, there is much truth here in that the appropriate time of delivery
of information will greatly impact its effectiveness; who the message comes from and how they deliver it can also greatly affect and
determine and messages effectiveness.
Communication Plan
A Communication plan is a strategic outline that draws out organizational goals regarding internal and external desired
communication processes. Communication Plans are vital to both internal and external communications, including marketing,
advertising, and all public relations. Communication Plans are important because in order to fulfill the desired roadmap to the
organizational strategic plan there must be smooth communications internally and externally throughout the firm, and a protocol to
follow for all parts and employees of the firm. Communication Planning is designed with the key elements of a strategic plan. The
Key Elements are commonly of custom design based on organizational plans and usually address the following: Determine
Organizational Goals, Identify and Profile the Audience of both internal and external communications,