Communication is fundamental for the functioning of any company in intern but also in an external way. Different types of communication tools exist. It is necessary to have a good intranet in order to communicate well in the company. This is the key for the employees to be efficient and competitive. Also it is neccessary that this intranet functions well all around the world in order to communicate with the different countries where the firm is implented. Bata has an internet store portal. It is used by the store managers in order to control the activities and reporting. It is a web-based application. It means that it is using internet in order to perform well. Bata’s intranet is used in order to manage all the stores issues : it has different functionalities :
- Store staff "Clock-in and clock-out" (to register date and time a person starts/ends his job in the store) or to declare the reason why a person is away (sick at home, vacations, strike etc...)
- Store calendar, where entering per each day if a store is open or close.
- Monthly merchandise statement, where the store manager has to approve, to highlight or to justify discrepancies upon the stock situation at month end.
- Store staff daily target, where he can find the target in terms of pair of shoes to sell per each person and per each day. plus some reports containing sales, stock and margin weekly figures by gender/category/sub-category.
Bata also has a website and an ecommerce site. The web site is used in order to present, diffuse and offer the clients the possibility to contact the company.
E-commerce is a process which facilitates the business transactions and activities via internet.
Bata has a business to consumer website.
Different steps exist in a business to consumer business cycle.
First we have the site building which includes the payment of the domain and the hosting/development tools. The next step is the lead which means the optimization of