Communications
Communication strategy Plan
In the midst of the two acre greenery, a farm house was recently converted to a non-profit organization. As the eleven member committee headed by Ms. Baabou June, Director of Voice Of Bangalore, a nonprofit firm, unfolded their mind to discuss one of the buzzing topics, few members begin to gossip about the news headlines embellished on the newspaper lying in front of them. The firm was recently ranked as #1 in the nation for quick turn-over in resolving social issues, issues which have proliferated the hi-tech city. The members are seated on sofas, which are arranged beautifully in a well-lit luxurious room, providing a non-formal business ambience. The Director switches-on the projector and the letters appear in midst of a snapshot of a traffic jam. It reads “Mobility issues In Bangalore”.
Bangalore is known as hi-tech city. In the last decade, the city has seen an exponential growth in almost every aspect of the economy. Once known as the retiree’s paradise, the city has transformed into a silicon valley, a valley of computers. With the growth of computers, the city is unfortunately exploding with an unmanageable growth in traffic.
Today is the monthly meeting of Voice of Bangalore. It is a Sunday .The members are aged between 25 and 40 .One of them runs a hotel in Bangalore, while the other two are well known management gurus in Bangalore. This is a well-educated group, a group with charismatic style .They are results driven and focus on strong arguments as evidence. Knowing that her members too are results driven, Ms. June, a charismatic leader, uses engaging speech and presentation to capture her audience. She opens the agenda of the day rhyming “traffic traffic terrific traffic”. Using the pyramid style of presentation, she discusses on what is the issue, what can be done about the issue, and what the organization’s immediate action plan would be, persuading the members on the urgency in addressing the issue and thus
In the midst of the two acre greenery, a farm house was recently converted to a non-profit organization. As the eleven member committee headed by Ms. Baabou June, Director of Voice Of Bangalore, a nonprofit firm, unfolded their mind to discuss one of the buzzing topics, few members begin to gossip about the news headlines embellished on the newspaper lying in front of them. The firm was recently ranked as #1 in the nation for quick turn-over in resolving social issues, issues which have proliferated the hi-tech city. The members are seated on sofas, which are arranged beautifully in a well-lit luxurious room, providing a non-formal business ambience. The Director switches-on the projector and the letters appear in midst of a snapshot of a traffic jam. It reads “Mobility issues In Bangalore”.
Bangalore is known as hi-tech city. In the last decade, the city has seen an exponential growth in almost every aspect of the economy. Once known as the retiree’s paradise, the city has transformed into a silicon valley, a valley of computers. With the growth of computers, the city is unfortunately exploding with an unmanageable growth in traffic.
Today is the monthly meeting of Voice of Bangalore. It is a Sunday .The members are aged between 25 and 40 .One of them runs a hotel in Bangalore, while the other two are well known management gurus in Bangalore. This is a well-educated group, a group with charismatic style .They are results driven and focus on strong arguments as evidence. Knowing that her members too are results driven, Ms. June, a charismatic leader, uses engaging speech and presentation to capture her audience. She opens the agenda of the day rhyming “traffic traffic terrific traffic”. Using the pyramid style of presentation, she discusses on what is the issue, what can be done about the issue, and what the organization’s immediate action plan would be, persuading the members on the urgency in addressing the issue and thus