Steve Jobs vs. Akio Toyoda
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Course Title:
Comparative Management
Course Instructor:
Miss Sarah Salahuddin
Report Submitted By:
Maha Hasan
Maham Khalil Rehmani
Nida Kamal
Jibran Kayani
Nosherwan Huma
(BBA VII B Morn)
Date of Submission:
3rd June 2010
Executive summary The first part of the report provides an introduction of the different theories and models of global leadership. A brief description of leadership styles is included to provide a glimpse of how leaders use these styles to influence and motivate others. The theories are discussed to provide an overview of the kind of strategies that famous leaders and CEOs use to motivate employees and get the best out of them. The different models mentioned show how they innovate their products, develop new strategies and become market leaders. Part II of the report includes a detailed description of the lives of two leaders we have chosen to study, namely Steve Jobs, the American business tycoon and CEO of Apple Inc. and Akio Toyoda, the CEO of Toyota Motors. A brief background analysis shows how both of them started their business, along with the factors that helped and hindered them in achieving their goals. The motivating factors that inspired them to persue their goals as well as the key leadership styles that they used to run their respective businesses are discussed. When it comes to vision, both of the leaders have in their own way outlined plans for the future which have been discussed in the report. Next, a review of their accomplishments has been provided and their portrayal in the media has been outlined, which will provide readers with a picture of how these leaders are portrayed in the local media as well as in the international media. Finally, their advice to the future generation is included, and lastly, a brief analysis of how these leaders manage diversity in their respective businesses concludes the second
References: Moisescot, R; “Steve Jobs: The Long Biography”; All about Steve Jobs.com, pp. 16-22, 2000 Chandi, A; “Steve Jobs Biography”; Buzzle.com- Intelligent Life on the Web, 2002 Young, J.S and Simon, W.L; “Icon Steve Jobs: The Greatest Second Act in the History of Business”, Navta Association, Inc, John Wiley & sons, Inc, pp. 133-135, 2003 Macmanus, R; “Book Review: Insidie Steve’s Brain”, 2008 (Visited: 10/05/2010) Gomstyn, Alice; Toda, Miki; ‘Akio Toyoda: From Passionate Racer to Embattled Toyota President’, Feb Graban, Mark; ‘Akio Toyoda’s Testimony to Congress’, February 24, 2010. (Visited: 14/05/2010) http://psychology.about.com/od/leadership/p/leadtheories.htm http://psychology.about.com/od/leadership/p/leadtheories.htm (Visited: 22/05/2010)