The first model, the Health Belief Model (HBM), is a psychological model that tries to clarify and foretell health behaviors that focus on the attitudes and beliefs of individuals. The HBM is known to be developed by social psychologists that were working in the U.S. Public Health Services (it was created in response to the …show more content…
The model shows how a person’s behavior is determined by a behavioral intention to perform it. This intention is then confirmed by the person’s attitudes and subjective norms towards the behavior. Generally, this “attitude” of a person towards a behavior is determined by their beliefs on the consequences of this behavior, multiplied by their evaluation of these consequences. In addition, the model suggests that external stimuli that influence attitudes by modifying the structure of the person’s …show more content…
For example, for a conversation on tobacco use we can discuss how an individual belief about the attributes and outcomes that may show if they are using or trying to quit smoking, weighted by their evaluations of these attributes or outcomes. In addition, the subjective norms for this subject can be the person’s beliefs regarding important others’ approval or disapproval of tobacco use (normative beliefs), weighted by their motivation to comply with these important others’ wishes and so