Comparison Study Between Louis Phillipie and Blackberry's

Louis Philippe v/s Blackberrys Louis Philippe | Blackberrys | Identify the format Exclusive brand outlets, products are also available in Flagship store, Departmental store and major multi brand outlets. Segmentation They segment market on the basis of following parameters * Lifestyle of people (premium lifestyle) * Gender – the store we visited was specifically for male population * Income level | Identify the format Exclusive brand outlets, products are also available in Flagship store, Departmental store and major multi brand outlets. Segmentation They segment market on the basis of following parameters * Lifestyle of people (premium lifestyle) * Gender * Income level | | | Targeting They market to luxurious, high-end style; that cater to every age group, from children and youth, to men and women in Tier 1 and Tier 2 cities and a few Tier Differentiation It offers a unique blend of global fashions, international trends and innovative customer services to customers. Positioning It is positioned premium lifestyle player in the apparel retail sector | Targeting They market to luxurious, high-end style; that cater to every age group, from children and youth, to men and women in Tier 1 and Tier 2 cities. Their main target is on higher and upper middle class of the society. Differentiation They try to connect their apparels with the brand name through different shades and variants in Black. Positioning It is positioned premium lifestyle player in the apparel retail sector | | | Location and Demographics of location Infinity, Malad (W) was the location which we visited. Type of merchandise / services sold T-shirts, shirts, trousers, blazers, shoes, accessories. The variety and assortment of merchandise sold * Shirts – Plain in various colours, checks (they were specifically in business formals). * Blazers – Various colours, fabrics, (customization was also possible) | Location and Demographics of