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Competitive Analysis Of Lululemon

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Competitive Analysis Of Lululemon
Lululemon offers a diverse selection of premium-priced performance products for women, men, and female youths. Their “apparel assortment includes items such as pants, shorts, tops, and jackets designed for healthy lifestyle and athletic activities such as yoga, running, and training… they also offer fitness-related accessories, including an array of items such as bags, socks, underwear, yoga mats, and water bottles” . At the beginning, their products were specifically intended to target yoga practicing people; but now, Lululemon has broadened its product range to address the needs of other activities.
Lululemon offers a diverse selection of premium-priced performance products for women, men, and female youths. Their “apparel assortment includes

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