Competitive Strategy Including the Use of Porter's Five Forces Model Being Aplied on Carrefour Egypt
1. Introduction and company background
For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the Disney is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
2. SWOT analysis 2.1 Strengths:
• Strong and well known brand name that has a good reputable image.
• Market oriented corporation that targets entire family with different products.
• The effective use of brand extension strategy
• Has first mover advantage as a pioneer company in the entertainment industry since 1923.
• Provide high quality entertainment to different consumers
• Strong positioning and high brand equity.
2.2 Weaknesses:
• Increasing cost of capital as the past several years Disney has seen its cost of capital steadily increase, which reduce the range of possible investment.
• Lack of Corporate Control over Divisions
2.3 Opportunities:
• Expand into new areas to reach other uncovered consumers’ segments.
• Keep up with technological
For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the Disney is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
2. SWOT analysis 2.1 Strengths:
• Strong and well known brand name that has a good reputable image.
• Market oriented corporation that targets entire family with different products.
• The effective use of brand extension strategy
• Has first mover advantage as a pioneer company in the entertainment industry since 1923.
• Provide high quality entertainment to different consumers
• Strong positioning and high brand equity.
2.2 Weaknesses:
• Increasing cost of capital as the past several years Disney has seen its cost of capital steadily increase, which reduce the range of possible investment.
• Lack of Corporate Control over Divisions
2.3 Opportunities:
• Expand into new areas to reach other uncovered consumers’ segments.
• Keep up with technological