Consumer

The term Consumer can be referred to an individual or a group of people, such as tourists. The process of analyzing such bodies is very important, so as to get certain estimations about the new or ongoing businesses progressions. Tourist consumer behavior is an occurrence which can be described and explained in many different forms such as the observation of decision making, purchasing patterns and habits of the general public (Yadin, 2002). Another more self-explanatory explanation is the study of individuals, groups or organizations and the methods they use to select, secure, use and dispose of products and services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and the society (Hawkins, 2007). After conducting the consumer’s behavior examination, assured facts and figures are collected regarding, who is purchasing, utilizing and disposing the specific brands, goods and services and at what time and where these goods and services are in extreme demands or average demands especially, in this case, by tourists. Outcome of such a study of a tourists consumer behavior can also give ideas about how new products can be utilized or how existing items of exercise are being used and if a specific product is not being used, then what is the reason behind the lack of knowledge about the product, place or service by tourists.

Due to recent world events and advances in technology, the consumer trends of generations have changed. In the modern market world competition is very tough, therefore to attract tourists, who are already being invited and enticed by other rival tourist destinations, management of the tourist consumer behavior is really important as it plays a fundamental role in developing the strategies for marketing products and services in much better ways then other rival companies. According to Hawkins and Mothersbaugh (2007), all marketing decisions are based on assumptions and knowledge of consumer behavior.