Consumer Behavior on Hyundai Motors
OBJECTIVE OF STUDY
The main objective is to find out the current trend going on in the industry i.e. (about the product, price, place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA, MARUTI, HYUNDI, HONDA.
To study Customer attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands among customer.
To know out the choice criteria which the customers use while purchasing a Car.
To know about the post purchase behavior about existing consumer.
INTRODUCTION TO THE TOPIC
CONSUMER BEHAVIOUR
In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavior of the customers in order to be successful in this dynamic and competitive environment.
MEANING OF CONSUMER BEHAVIOUR
Consumer Behavior is the behavior that the consumer display while searching for, evaluating, purchasing and disposing of products and services that they expect will satisfy their needs. Consumer behavior is the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money.
Study of consumer behavior proves the marketers an insight regarding the consumer preferences and helps them in effective market segmentation and targeting. The importance ofconsumer behavior lies in the fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of
The main objective is to find out the current trend going on in the industry i.e. (about the product, price, place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA, MARUTI, HYUNDI, HONDA.
To study Customer attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands among customer.
To know out the choice criteria which the customers use while purchasing a Car.
To know about the post purchase behavior about existing consumer.
INTRODUCTION TO THE TOPIC
CONSUMER BEHAVIOUR
In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavior of the customers in order to be successful in this dynamic and competitive environment.
MEANING OF CONSUMER BEHAVIOUR
Consumer Behavior is the behavior that the consumer display while searching for, evaluating, purchasing and disposing of products and services that they expect will satisfy their needs. Consumer behavior is the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money.
Study of consumer behavior proves the marketers an insight regarding the consumer preferences and helps them in effective market segmentation and targeting. The importance ofconsumer behavior lies in the fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of