Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in Indian Savory Snacks Market
On 21st April 2014
Summary
Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
Products that meet age-specific needs are driving the Savory Snacks consumption in India
Consumers demand snacks that are convenient and suitable for on-the-go consumption
Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
Health is not a major concern in most Savory Snack categories; however, Indias large vegetarian population turn to Nuts & Seeds for their protein needs.
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 20082018
On 21st April 2014
Summary
Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
Products that meet age-specific needs are driving the Savory Snacks consumption in India
Consumers demand snacks that are convenient and suitable for on-the-go consumption
Ethical and environmental issues have little impact on Indian consumers with respect to choosing Savory Snacks
Health is not a major concern in most Savory Snack categories; however, Indias large vegetarian population turn to Nuts & Seeds for their protein needs.
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Indian Savory Snack Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
Key consumer demographic groups driving consumption within the Indian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
Market value and volumes over 20082018