Cosmetics and Lush Company
1. Introduction
In the following part, the background of LUSH Company and its products will be given.
Company background
History
LUSH is an internationally recognized cosmetics retail corporation producing and selling handmade beauty products. With its roots in the 1970s, LUSH Company has grown to over 700 shops in 43 countries by 2011 (lush.co.uk). In the early 1970s, Mark Constantine, the original founder together with Elizabeth Weir established wholesale soaps and cosmetics company Constantine & Weir which began to be The Body Shop’s main supplier of soaps and cosmetic products (Evans, 2009). In 1988, the company launched a new enterprise—Cosmetics To Go headquartered in Poole, Dorset, UK. They sold their natural products through The Body Shop and the mail order business. However, due to some unfortunate events and a major recession at the end of the 1980s, this company went bankrupt. But the bankruptcy didn’t let Mark give up his career. In 1994, Mark restarted his business in Poole and renamed his company ‘LUSH’ (Evans, 2009). From then on, this company began to be popular throughout the world. By 2012, there are 22 LUSH shops in France.
Company value
LUSH produces fresh-made soaps, shower gels, shampoos, lotions for the hair, face and body with 100% vegetarian recipes. The concepts of “ecological” and “green” are shared by LUSH Company, which include a major concern for the environment, a wish to reduce packaging and wastes, a desire to build an environmentally sustainable business. The company prefers solid rather than liquid products as they can be cut and wrapped in grease-proof paper without any plastic bottles (Evans, 2009). As the “we believe” statements illustrate on its websites, “We believe…in making effective products from fresh, organic fruit and vegetables, in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans,” etc. The company values focus on freshness, safety, no animal
In the following part, the background of LUSH Company and its products will be given.
Company background
History
LUSH is an internationally recognized cosmetics retail corporation producing and selling handmade beauty products. With its roots in the 1970s, LUSH Company has grown to over 700 shops in 43 countries by 2011 (lush.co.uk). In the early 1970s, Mark Constantine, the original founder together with Elizabeth Weir established wholesale soaps and cosmetics company Constantine & Weir which began to be The Body Shop’s main supplier of soaps and cosmetic products (Evans, 2009). In 1988, the company launched a new enterprise—Cosmetics To Go headquartered in Poole, Dorset, UK. They sold their natural products through The Body Shop and the mail order business. However, due to some unfortunate events and a major recession at the end of the 1980s, this company went bankrupt. But the bankruptcy didn’t let Mark give up his career. In 1994, Mark restarted his business in Poole and renamed his company ‘LUSH’ (Evans, 2009). From then on, this company began to be popular throughout the world. By 2012, there are 22 LUSH shops in France.
Company value
LUSH produces fresh-made soaps, shower gels, shampoos, lotions for the hair, face and body with 100% vegetarian recipes. The concepts of “ecological” and “green” are shared by LUSH Company, which include a major concern for the environment, a wish to reduce packaging and wastes, a desire to build an environmentally sustainable business. The company prefers solid rather than liquid products as they can be cut and wrapped in grease-proof paper without any plastic bottles (Evans, 2009). As the “we believe” statements illustrate on its websites, “We believe…in making effective products from fresh, organic fruit and vegetables, in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans,” etc. The company values focus on freshness, safety, no animal
References: Central Intelligence Agency (2012) The world factbook, Retrieved on March 10th from: https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html Esposito, M France Tax Rates (2010) Retrieved on March 10th from: http://www.taxrates.cc/html/france-tax-rates.html International Monetary Fund (2010) France Sustainability Report L’Occitane (2012) L’Occitane’s position on animal testing, Retrieved on March 10th from: http://usa.loccitane.com/FO/Content/About/Animal-Testing.aspx LUSH (2012) Our values, Retrieved on March 10th from: https://www.lush.co.uk/our-values LUSH (2012) Fresh handmade cosmetics, Retrieved on March 10th from: http://www.lush.com/pfj/downloads/Intl_Info.pdf Organic Monitor (2006) The French Market for Natural cosmetics, Retrieved on March 10th from: http://www.organicmonitor.com/130160.htm