Craddock Cup
CASE STUDY SCOPING – CRADDOCK CUP
Background: The Craddock Cup is a regional soccer tournament held by the Craddock Youth Soccer League (CYSL) and managed by Joe Rivaldo every year. The cup brings in around 32 premier high school soccer teams (both boys and girls teams) from throughout the region to compete. Each year the cup is considered a great success by players, their families and the local community and is now widely considered as the premier tournament for high school soccer players. Over the past few years the cup has developed into a showcase event for high school soccer players and has been able to attract the region’s best teams due to the fact that on average 25 college scouts attend the cup each year for recruiting purposes.
Main Issue or Problem: The main problem is that of the Craddock Cup being cancelled and Jose Rivaldo the manger of CYSL losing his job. This is due to the issue that, CYSL who fund the Craddock Cup, do so in part to fund a field acquisition program for the league with the expectation the cup will generate at least $6,000 annually towards this goal. However the cups profits are averaging a loss of around $4,000 a year and the board of CYSL is becoming impatient with the lack of profits being generated. Therefore Joe needs to find a solution to increase the cups profitability and by doing so save his job.
Three Possible Mutually Exclusive Alternatives that Might be used to Solve the Problem (these must not include the status quo (current practice) and should include at least one alternative that is not mentioned in the case): Alternative | Quantitative Techniques to Use + Reason | Qualitative Issues to Discuss + Reason | Suggested reading (pages) in HDR (2012) | 1. Make changes to the overhead expenses allocated to the tournament including salaries, rent, utilities and field rental. | Relevant cost and relevant revenue analysis. If the cup was to be cancelled then CYSL would still incur the sunk costs of rent,
Background: The Craddock Cup is a regional soccer tournament held by the Craddock Youth Soccer League (CYSL) and managed by Joe Rivaldo every year. The cup brings in around 32 premier high school soccer teams (both boys and girls teams) from throughout the region to compete. Each year the cup is considered a great success by players, their families and the local community and is now widely considered as the premier tournament for high school soccer players. Over the past few years the cup has developed into a showcase event for high school soccer players and has been able to attract the region’s best teams due to the fact that on average 25 college scouts attend the cup each year for recruiting purposes.
Main Issue or Problem: The main problem is that of the Craddock Cup being cancelled and Jose Rivaldo the manger of CYSL losing his job. This is due to the issue that, CYSL who fund the Craddock Cup, do so in part to fund a field acquisition program for the league with the expectation the cup will generate at least $6,000 annually towards this goal. However the cups profits are averaging a loss of around $4,000 a year and the board of CYSL is becoming impatient with the lack of profits being generated. Therefore Joe needs to find a solution to increase the cups profitability and by doing so save his job.
Three Possible Mutually Exclusive Alternatives that Might be used to Solve the Problem (these must not include the status quo (current practice) and should include at least one alternative that is not mentioned in the case): Alternative | Quantitative Techniques to Use + Reason | Qualitative Issues to Discuss + Reason | Suggested reading (pages) in HDR (2012) | 1. Make changes to the overhead expenses allocated to the tournament including salaries, rent, utilities and field rental. | Relevant cost and relevant revenue analysis. If the cup was to be cancelled then CYSL would still incur the sunk costs of rent,