Cri Assignment

Learning Outcomes Upon completion of this assignment, students should be able to: * Understand how to utilise the creative problem solving approach to handle the various managerial challenges in an organisation and help with the process of new product development. * Utilise creative thinking techniques such as lateral thinking and brainstorming to solve business problems and appraise their usefulness. * Understand how creative thinking and critical thinking are complementary to each other and how both can be used to achieve effective solutions and ideas. Objectives of the Assignment * To show ability in finding facts and defining the problems for the purpose of establishing the framework for idea generation. * To display the competencies of using the creative tools and techniques for idea generation. * To exhibit the competencies in evaluating ideas and making comparison against available alternatives.
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QUESTION

You are Product Development Manager of a company that manufactures household consumer product (the company must currently exist in the market – local or international). The company plan to introduce a new product and sustain their competitive position in the market. As such, you are assigned by the company’s CEO to come up with a new product offering and present a proposal of the new product concept that appeal to the market. Your proposed product concept needs to be realistic and marketable within five (5) years. You can choose ANY products for this assignment. Some examples of products are as follows: * Alarm Clock * Calculator * Hat/Cap * Motorbike * Lamp * Laptop bag * Pillow * Refrigerator * Television * Umbrella

It is important that your product concept be able to show how innovative in comparison to the available alternatives. In addition, the value it can specifically provide to the targeted