Development of Adventure Tourism
RITSUMEIKAN ASIA PACIFIC UNIVERSITY
Tourism Resource Management
Cooper, Malcolm J.M
FINAL REPORT
Question2 Outline the main types of Adventure Tourism. What are the management risks and benefits attached to them?
Recent years, there is a new trend of participating in a tourism called adventure tourism has been grabbing the attention of Chinese tourists. Adventure tourism involves exploration or travel to remote, exotic and possibly hostile areas, where the traveler should ‘expect the unexpected’.
Over the years in China, adventure tourism has gradually become a super modern industry. Especially in Xinjiang Uygur Autonomous Region, adventure tourism is attractive to a soaring numbers of tourists. According to raw statistical results, in Xinjiang Uygur Autonomous Region, the number of domestic tourists hailing from everywhere around China could reach 50-70 thousand each year. (Adventure Tourism Blooms in China, 2006)
Adventure tourism without a question is a rapidly expanding tourism market segment, which just like eco- or cultural tourism distinguishes itself from the traditional “mass” tourism.Muller and Cleaver (2000) defined adventure tourism as “physically bracing, adrenalin-driven, somewhat risky, with moments of exhilaration punctuated by many opportunities to assess and reassess what has been done or accomplished” (p.156). As I see, there are 10 important parts in adventure tourism if we regard it as a market. Safe | Adventure | Readiness | Sustainable Development | Entrepreneurship | Humanitarian | Safety | Adventure Resources | Infrastructure | Natural Resources | | Cultural Resources | Health | | Image |
Each of them plays a very important role in adventure tourism. And all of them have a big connection with each other.
Adventure tourism gains much of its excitement by allowing its participants to step outside of their comfort zone. This may be from experiencing culture shock or through the performance of acts, which
Tourism Resource Management
Cooper, Malcolm J.M
FINAL REPORT
Question2 Outline the main types of Adventure Tourism. What are the management risks and benefits attached to them?
Recent years, there is a new trend of participating in a tourism called adventure tourism has been grabbing the attention of Chinese tourists. Adventure tourism involves exploration or travel to remote, exotic and possibly hostile areas, where the traveler should ‘expect the unexpected’.
Over the years in China, adventure tourism has gradually become a super modern industry. Especially in Xinjiang Uygur Autonomous Region, adventure tourism is attractive to a soaring numbers of tourists. According to raw statistical results, in Xinjiang Uygur Autonomous Region, the number of domestic tourists hailing from everywhere around China could reach 50-70 thousand each year. (Adventure Tourism Blooms in China, 2006)
Adventure tourism without a question is a rapidly expanding tourism market segment, which just like eco- or cultural tourism distinguishes itself from the traditional “mass” tourism.Muller and Cleaver (2000) defined adventure tourism as “physically bracing, adrenalin-driven, somewhat risky, with moments of exhilaration punctuated by many opportunities to assess and reassess what has been done or accomplished” (p.156). As I see, there are 10 important parts in adventure tourism if we regard it as a market. Safe | Adventure | Readiness | Sustainable Development | Entrepreneurship | Humanitarian | Safety | Adventure Resources | Infrastructure | Natural Resources | | Cultural Resources | Health | | Image |
Each of them plays a very important role in adventure tourism. And all of them have a big connection with each other.
Adventure tourism gains much of its excitement by allowing its participants to step outside of their comfort zone. This may be from experiencing culture shock or through the performance of acts, which
References: Adventure Tourism Blooms in China (2006) CRJEnglish.com 14. August 2006 from: http://english.cri.cn/2866/2006/08/14/541@126452.htm Muller.T.E., & Cleaver. M. (2000). Targeting the CANZUS Baby boomer explorer and adventure segments. Journal of Vacation Marketing, 6. 154-169 Sung, H.Y., Morrison, A.M., & O’Leary, J.T (1997). Definition of adventure travel: Conceptual framework for empirical application from the provider’s perspective. Asia-Pacific Journal of Tourism Research, 1, 47-67 Everything Queenstown (2010) ‘Awesome Foursome.’Retrieved 29. October 2010 from: http://www.everythingqueenstown.com/adventure/land/awesome-foursome-bungy-jet-heli-raft/ Sonmez, S. F., & Graefe, A. R. (1998). Determining future travel behavior from past travel experience and perceptions of risk and safety. Journal of Travel Research, 37(2), 171.