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Apple Inc.
Product Mix
Apple Inc. offers a variety of products ranging from Computer ,Digital and Telephone.
Apple Products are made of high quality and are very attractive.
Apple has a big technology strength, it emphasizes research & development and have a powerful innovation capacity. It has outstanding R&D design teams
Apple owns self-developing operation system that no other company can exceed Apple in product performance. It has automatic, digital and intelligent organization.
Products- iPhone,iPod,iPad,Macbook,iMac
There are a wide variety of accessories that are sold too.
Every Apple product comes with a simple yet classy packaging.
Apple’s service centres are located mostly everywhere.
There is a warranty of minimum 1 year on every apple product and even more on some.
It cooperates with a lot of foreign electronic companies. Like Foxconn in China.
Place Mix
Apple Inc. is said to be an American Multi-national Corporation Company which the Headquarter is located in 1 Infinite loop, Cupertino, California State with about 394 different numbers of retail stores that design, develops and sells consumers electronics. (Nov. 2012)
Figure1: Distribution Channel
Apple belongs to B2C business.
It has 274 stores which give high visibility.
It has 3000 resellers which have high service level and more capillary distribution.
It has 320 large distributions which drive huge volumes of traffic and its absence of differentiation avoided through corners.
It has on-line stores in 36 countries which has visibility web and worldwide, and give mass atomization for customers.
As can be seen from figure 1, Apple Inc. has two distribution channels. Limited distribution channels lead to Apple’s lower market shares. Apple Inc. should expand more distribution channels. It’s also a good idea to direct –selling TVs, mail order or online shopping.
Promotion Mix
Apple spread information of
Product Mix
Apple Inc. offers a variety of products ranging from Computer ,Digital and Telephone.
Apple Products are made of high quality and are very attractive.
Apple has a big technology strength, it emphasizes research & development and have a powerful innovation capacity. It has outstanding R&D design teams
Apple owns self-developing operation system that no other company can exceed Apple in product performance. It has automatic, digital and intelligent organization.
Products- iPhone,iPod,iPad,Macbook,iMac
There are a wide variety of accessories that are sold too.
Every Apple product comes with a simple yet classy packaging.
Apple’s service centres are located mostly everywhere.
There is a warranty of minimum 1 year on every apple product and even more on some.
It cooperates with a lot of foreign electronic companies. Like Foxconn in China.
Place Mix
Apple Inc. is said to be an American Multi-national Corporation Company which the Headquarter is located in 1 Infinite loop, Cupertino, California State with about 394 different numbers of retail stores that design, develops and sells consumers electronics. (Nov. 2012)
Figure1: Distribution Channel
Apple belongs to B2C business.
It has 274 stores which give high visibility.
It has 3000 resellers which have high service level and more capillary distribution.
It has 320 large distributions which drive huge volumes of traffic and its absence of differentiation avoided through corners.
It has on-line stores in 36 countries which has visibility web and worldwide, and give mass atomization for customers.
As can be seen from figure 1, Apple Inc. has two distribution channels. Limited distribution channels lead to Apple’s lower market shares. Apple Inc. should expand more distribution channels. It’s also a good idea to direct –selling TVs, mail order or online shopping.
Promotion Mix
Apple spread information of