director of marketing
DIRECTOR OF MARKETING
Reporting the VP Sales and Marketing I am responsible for establishing and implementing strategic and tactical communication plans designed to capitalize a market opportunities and generate demand. I build a creative, integrated, multi-channel marketing department that builds reputation, provides a steady flow of sales leads and measures the return on marketing program investments.
Particular in a start-up company like we are the right way of promoting a new company and its product is essential.
With billions of people around the world using social networking sites such as Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business. The number of people you can reach is a huge benefit to using social networking sites to promote a product, as is the amount of resources that are required. The biggest advantage by using social media is the fact that this kind of promotion is a lot cheaper than traditional marketing and advertising methods.
Moreover Social Media is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with their users. Traditional websites required passive consumption of information by the reader in a top-down approach, while the new wave of Social Media sites encourages the reader to contribute their own content and ideas.
Twitter is a micro-blogging tool which enables users to post 140 character messages online about themselves and their business. By searching for topics that interest you and are relevant to your business you can quickly build up a network of people to 'Follow' and recruit your own tribe of 'Followers'. Individual posts or 'Tweets' can be posted online via the website or sent as an SMS text message from your mobile phone. Unlike normal text messages or emails, a single Tweet not only appears on your own profile page, but on those belonging to each of your Followers, making it a highly effective tool
Reporting the VP Sales and Marketing I am responsible for establishing and implementing strategic and tactical communication plans designed to capitalize a market opportunities and generate demand. I build a creative, integrated, multi-channel marketing department that builds reputation, provides a steady flow of sales leads and measures the return on marketing program investments.
Particular in a start-up company like we are the right way of promoting a new company and its product is essential.
With billions of people around the world using social networking sites such as Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business. The number of people you can reach is a huge benefit to using social networking sites to promote a product, as is the amount of resources that are required. The biggest advantage by using social media is the fact that this kind of promotion is a lot cheaper than traditional marketing and advertising methods.
Moreover Social Media is the term used to describe the 2nd generation of websites (or Web 2.0) which enable greater interaction with their users. Traditional websites required passive consumption of information by the reader in a top-down approach, while the new wave of Social Media sites encourages the reader to contribute their own content and ideas.
Twitter is a micro-blogging tool which enables users to post 140 character messages online about themselves and their business. By searching for topics that interest you and are relevant to your business you can quickly build up a network of people to 'Follow' and recruit your own tribe of 'Followers'. Individual posts or 'Tweets' can be posted online via the website or sent as an SMS text message from your mobile phone. Unlike normal text messages or emails, a single Tweet not only appears on your own profile page, but on those belonging to each of your Followers, making it a highly effective tool