Discuss the Importance of Changes in the External Environment to an Organization Like Walmart
2. How does Amazon.com compete on the web?
Amazon.com can not be the great on-line bookstore if it lacks of good founders as well as its core competence. The founder, Bezos , is a creative and dynamic man who can keep pace with the dynamic world. The company also pays much attention to its customers, suppliers and base on technology. It has an attempt to manage and build itself to be better, easier, faster and cheaper in order to compete in the world so this became its core value to compete on the web. These are categorized in four propositions.
1. Convenience:
Because Amazon.com is an on-line bookstore, anyone interesting or customers who live anywhere can contact with the company by only done through its webpage or email and the firm is open for business twenty-four hours a day. Everyone can search, buy and pay for the product via the internet, and then books are delivered to you in shortly, like a one-stop service.
One of the company success is it understands consumer buying behavior.
In the technology world, customer behavior can change all the time. They want more comfort and convenience and Amazon can provide this for them. When the consumer wants to purchase product, they can search for information through its website or by email. Then when they decide to purchase, they can buy by search for a specific book, topic or author or they can browse their way through the book catalog feature. Then they can browse, fill up a virtual sopping basket and entering their credit card information or by placing their order on line and then phoning in their credit card information, customers' order are processed immediately and book in stock are packed and mailed the same day. The sale process does not take much time and customers instead of going outside to buy books, they can only buy via internet elsewhere.
2. Price and discount:
All books are discounted. Bestsellers books are sold at 30 percent discount and other books at a 10 percent discount.
Amazon.com can not be the great on-line bookstore if it lacks of good founders as well as its core competence. The founder, Bezos , is a creative and dynamic man who can keep pace with the dynamic world. The company also pays much attention to its customers, suppliers and base on technology. It has an attempt to manage and build itself to be better, easier, faster and cheaper in order to compete in the world so this became its core value to compete on the web. These are categorized in four propositions.
1. Convenience:
Because Amazon.com is an on-line bookstore, anyone interesting or customers who live anywhere can contact with the company by only done through its webpage or email and the firm is open for business twenty-four hours a day. Everyone can search, buy and pay for the product via the internet, and then books are delivered to you in shortly, like a one-stop service.
One of the company success is it understands consumer buying behavior.
In the technology world, customer behavior can change all the time. They want more comfort and convenience and Amazon can provide this for them. When the consumer wants to purchase product, they can search for information through its website or by email. Then when they decide to purchase, they can buy by search for a specific book, topic or author or they can browse their way through the book catalog feature. Then they can browse, fill up a virtual sopping basket and entering their credit card information or by placing their order on line and then phoning in their credit card information, customers' order are processed immediately and book in stock are packed and mailed the same day. The sale process does not take much time and customers instead of going outside to buy books, they can only buy via internet elsewhere.
2. Price and discount:
All books are discounted. Bestsellers books are sold at 30 percent discount and other books at a 10 percent discount.