Disney Organizational Behavior
Disney Organizational Behavior i
Disney Organizational Behavior
Axia College of the University of Phoenix
MGT 245/Organizational Theory & Behavior
Bonetta Mozingo
September 14, 2008
Disney Organizational Behavior 1
Walt Disney once said, “You can dream, create, design and build the most wonderful place in
the world, but it requires people to make the dream a reality.” He realized early that the only
way his company would be successful, and he could create the environment he was striving for,
would be by implementing strategic organizational behavior methods (Waltz, 2007).
Organizational behavior is a field of study that investigates the impact that individuals,
groups, and structure have on behavior within organizations. The purpose of this study is to
apply the knowledge toward improving an organization’s effectiveness (Robbins, 2005). This
was so important to Walt Disney, that every employee of the company he and his brother Roy
created in 1922 hires, must complete vast amounts of training in the world renowned Disney
Institute. The training ensures each guest will receive the “magical experience” the company
has become known for, and includes training in several organizational behavior concepts such
as human resources practices, organizational culture, and motivation (Waltz, 2007).
To reach the same standard of excellence for effective practices in hiring, training,
communication and other management challenges, human resources professionals in a variety
of industries will say, “I’m going to Disney World.” Imagine the daunting task of filling one-
hundred job vacancies a day or 20,000 annually for the next five years. These are normal
challenges for the human resources team at Walt Disney World in Orlando, Florida. The scale
of its operations and human resource challenges is overwhelming. Disney World, Epcot Center
and Disney-MGM Studios has 50,000
Disney Organizational Behavior
Axia College of the University of Phoenix
MGT 245/Organizational Theory & Behavior
Bonetta Mozingo
September 14, 2008
Disney Organizational Behavior 1
Walt Disney once said, “You can dream, create, design and build the most wonderful place in
the world, but it requires people to make the dream a reality.” He realized early that the only
way his company would be successful, and he could create the environment he was striving for,
would be by implementing strategic organizational behavior methods (Waltz, 2007).
Organizational behavior is a field of study that investigates the impact that individuals,
groups, and structure have on behavior within organizations. The purpose of this study is to
apply the knowledge toward improving an organization’s effectiveness (Robbins, 2005). This
was so important to Walt Disney, that every employee of the company he and his brother Roy
created in 1922 hires, must complete vast amounts of training in the world renowned Disney
Institute. The training ensures each guest will receive the “magical experience” the company
has become known for, and includes training in several organizational behavior concepts such
as human resources practices, organizational culture, and motivation (Waltz, 2007).
To reach the same standard of excellence for effective practices in hiring, training,
communication and other management challenges, human resources professionals in a variety
of industries will say, “I’m going to Disney World.” Imagine the daunting task of filling one-
hundred job vacancies a day or 20,000 annually for the next five years. These are normal
challenges for the human resources team at Walt Disney World in Orlando, Florida. The scale
of its operations and human resource challenges is overwhelming. Disney World, Epcot Center
and Disney-MGM Studios has 50,000
References: Basile, F. (2000, January 31). Disney philosophy: dream, believe, do. Indianapolis Business Journal, 20.47, 37 HR.com. (2003). Managing for creativity, Disney style. Retrieved July 29, 2008, from http://www.hr.com/SITEFORUM?&t=Default/gateway&i=1116423256281&b=111642325 Price, A. (2000). Human resource practices at Disney. Retrieved July 23, 2008, from http://www.hrmguide.net/hrm/Disney.htm Robbins, S. (2005). Organizational behavior (11th ed.). Prenctice-Hall. Rubis, L. (1998, April). Show and tell- Disney Institute’s four-day seminar on human resource management-includes related article on ideas and techniques from the seminar. Retrieved August 10, 2008 from http://www.findarticles.com/p/articles/mi_m3495/is_n5_v43/ai_20633870 Smith, G. (2008). The pride system building a productive work force. Retrieved July 29, 2008, from http://www.highretention.com/articlepride.htm Waltz, J. (2007, September 23). The magic of Disney’s organizational behavior concepts. Retrieved September 2, 2008 from http://www.associatedcontent.com/article/381660/the_magic_of_disneys_organizational.html?cat=3