Dr. Pepper Ten Vs. Skky Vodka
Dr.Pepper Ten VS. Skky Vodka (Better title in progress)
Advertisements now days are vastly different from what they were years ago, and that has everything to do with our culture changing. What used to be “not okay” or “vulgar”, is now not such a big deal. Such as using women in advertisements posed in promiscuous ways, in order to grab the attention of viewers. In order to capture the attention of a target group of consumers businesses are using sexual appeal, and directly stating their target audience. The two advertisements I will compare target the male audience in particular, one of the two does so without the promiscuity. The first advertisement is for Skky Vodka, and the other is Dr.Pepper Ten. The Skky Vodka ad is simple yet does a better job at demanding the viewers’ attention by using sexual appeal, versus the Dr.Pepper Ten ad that simple states who their consumer is and does so very bluntly. …show more content…
Before I explain what makes the two advertisements differ, first we should look at the similarities.
Both advertisements share the target audience of men. The Skky Vodka ad does so by posing two women in front of a bottle of vodka, however the viewer can only see their lips, and within the lips of the women two cherries that are connected by the same stem. Using provocativeness to their advantage Skky Vodka has made their target consumer men. By the same token, Dr.Pepper has also made their target consumer men, however without using sexual appeal at all. In the Dr.Pepper Ten advertisement the only text on the ad simply state, “It’s not for women” in bolded gunmetal grey front. Dr.Pepper certainly made it clear of their target
audience.
What makes the Skky Vodka advertisement more effective is actually what makes the Dr.Pepper Ten ad weak. The Dr.Pepper advertisement directly excludes women from buying their product. Many women actually felt that the ad was “sexist”, which in a way it is, however Dr.Pepper stated that they wanted to make a diet drink that made men still fill “macho”, since many men feel diet drinks are a “womanly” thing. The intentions were all good, however due to the ad the company did lose business (what a surprise!). From the design of the can to the advertisement campaign everything about Dr.Pepper Ten says “macho”, which is exactly what they wanted however the backlash from angry women wasn’t expected. The advertisement for Skky Vodka has a completely different feel to it, the color scheme is far from being manly! The main color used in this ad is red, which suggests provocativeness, although the cherry sharing going on between the two women really gives it away right off the bat. The background is red, the ladies are wearing red lipstick, the cherry is red, and then there is the blue bottle of Skky Vodka in the back that sticks out like a sore thumb.
The advertisements are both effective in pinpointing their target consumers, however they go about doing so in different ways. One being blunt the other using sexual appeal. Being blunt however makes the Dr.Pepper Ten ad less effective, and using provocativeness makes the Skky Vodka advertisement more appealing and effective.
Advertisements now days are vastly different from what they were years ago, and that has everything to do with our culture changing. What used to be “not okay” or “vulgar”, is now not such a big deal. Such as using women in advertisements posed in promiscuous ways, in order to grab the attention of viewers. In order to capture the attention of a target group of consumers businesses are using sexual appeal, and directly stating their target audience. The two advertisements I will compare target the male audience in particular, one of the two does so without the promiscuity. The first advertisement is for Skky Vodka, and the other is Dr.Pepper Ten. The Skky Vodka ad is simple yet does a better job at demanding the viewers’ attention by using sexual appeal, versus the Dr.Pepper Ten ad that simple states who their consumer is and does so very bluntly. …show more content…
Before I explain what makes the two advertisements differ, first we should look at the similarities.
Both advertisements share the target audience of men. The Skky Vodka ad does so by posing two women in front of a bottle of vodka, however the viewer can only see their lips, and within the lips of the women two cherries that are connected by the same stem. Using provocativeness to their advantage Skky Vodka has made their target consumer men. By the same token, Dr.Pepper has also made their target consumer men, however without using sexual appeal at all. In the Dr.Pepper Ten advertisement the only text on the ad simply state, “It’s not for women” in bolded gunmetal grey front. Dr.Pepper certainly made it clear of their target
audience.
What makes the Skky Vodka advertisement more effective is actually what makes the Dr.Pepper Ten ad weak. The Dr.Pepper advertisement directly excludes women from buying their product. Many women actually felt that the ad was “sexist”, which in a way it is, however Dr.Pepper stated that they wanted to make a diet drink that made men still fill “macho”, since many men feel diet drinks are a “womanly” thing. The intentions were all good, however due to the ad the company did lose business (what a surprise!). From the design of the can to the advertisement campaign everything about Dr.Pepper Ten says “macho”, which is exactly what they wanted however the backlash from angry women wasn’t expected. The advertisement for Skky Vodka has a completely different feel to it, the color scheme is far from being manly! The main color used in this ad is red, which suggests provocativeness, although the cherry sharing going on between the two women really gives it away right off the bat. The background is red, the ladies are wearing red lipstick, the cherry is red, and then there is the blue bottle of Skky Vodka in the back that sticks out like a sore thumb.
The advertisements are both effective in pinpointing their target consumers, however they go about doing so in different ways. One being blunt the other using sexual appeal. Being blunt however makes the Dr.Pepper Ten ad less effective, and using provocativeness makes the Skky Vodka advertisement more appealing and effective.