CHAPTER ONE A. INTRODUCTION
Employee motivation is one of the important issues faced by every organization. The main task which every manager has to perform is to motivate his subordinates or to create the ‘will to work’ among them .The efficiency of an employee depends on two factors, first is the level of ability to do a certain work and second is the willingness to do the work. Ability can be acquired by proper education and training, but the willingness to do work can be created by motivation. People may have various needs and desires but only strongly felt needs became motives. Motivation is the act of inspiring someone or oneself to achieve desired course of action. Employee motivation has captured the interest of the researchers, business leaders, and the human resource managers.
Creech (1995), "motivation is that gives force to our behavior by arousing, sustaining, and directing it toward the achievement of goal". Several authors had also studied on the principal concept behind motivation. Kreitner (1995) for instance, has defined motivation as the psychological process that results to a directional and purposeful behavior.
Motivation is also defined as the tendency to behave in an appropriate manner to attain certain needs (Buford, Bedeian & Lindner, 1995). The introduction of several researches on employee motivation has also introduced a number of theories explaining the factors that motivate employees. These theories include the need-hierarchy theory and the two factor theory. The need-hierarchy theory of Maslow (1943) is among the first motivation theories that had been introduced. In this theoretical model, Maslow noted five levels of employee needs, which include the physiological, social, ego, safety and self-actualizing needs. From his work, Maslow is a challenging process and that motivation basically works through a series of needs