Employee Retaintion
CONTENTS 1. INTRODUCTION 2. BRANDING 3. INTERNAL BRANDING 4. IMPORTANCE OF INTERNAL BRANDING 5. INTERNAL BRANDING TOOLS 6. INTERNAL BRANDING PROCESS 7. FACTOR OF SUCCESS AND FAILURE OF INTERNAL BRAND 8. ROLE OF HR IN INTERNAL BRAND 9. RESEARCH METHODOLGY
10) DATA ANALYSIS
11) FINDINGS
12) CONCLUSION
13) SUGGESTIONS
14) REFERNCES
15) QUESTIONNAIRE
INTRODUCTION
A company 's branding strategy often has a large impact on the success or failure of a particular product. This is especially true for large, multi-national corporations because it effects how the consumer correlates a product with the manufacturer. Some large companies choose not to use the manufacturer name and/or logo on all their brands. Often, a company name is well-known within business circles but unfamiliar to the average consumer, in which case, dissonance can prevent consumers from recognizing the brand name. Other companies pick and chose which of their products will carry the corporate brand name A fundamental problem with regards to international branding is that firms currently do not pay enough attention to their employees ' expertise regarding brand strategy .If a company is able to make a consumer look at a certain product for a fraction of a second longer than its competitors ' products, the probability purchase intent increases significantly. Therefore, the way a company brands its products can have a direct link to the success of the product and the brand. This encouraging framework, however, does not mean that employee perceptions of the strategy will be positive; without which the performance of both the brand and the company will be hindered in a significant fashion. Therefore, there exists a need for research to be done regarding how employees feel about current and future brand strategies in order to maximize company potential.
Due to the complexity of balancing proper brand strategies for multi-national
10) DATA ANALYSIS
11) FINDINGS
12) CONCLUSION
13) SUGGESTIONS
14) REFERNCES
15) QUESTIONNAIRE
INTRODUCTION
A company 's branding strategy often has a large impact on the success or failure of a particular product. This is especially true for large, multi-national corporations because it effects how the consumer correlates a product with the manufacturer. Some large companies choose not to use the manufacturer name and/or logo on all their brands. Often, a company name is well-known within business circles but unfamiliar to the average consumer, in which case, dissonance can prevent consumers from recognizing the brand name. Other companies pick and chose which of their products will carry the corporate brand name A fundamental problem with regards to international branding is that firms currently do not pay enough attention to their employees ' expertise regarding brand strategy .If a company is able to make a consumer look at a certain product for a fraction of a second longer than its competitors ' products, the probability purchase intent increases significantly. Therefore, the way a company brands its products can have a direct link to the success of the product and the brand. This encouraging framework, however, does not mean that employee perceptions of the strategy will be positive; without which the performance of both the brand and the company will be hindered in a significant fashion. Therefore, there exists a need for research to be done regarding how employees feel about current and future brand strategies in order to maximize company potential.
Due to the complexity of balancing proper brand strategies for multi-national
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