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Enterprise Social Networking Updated

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Enterprise Social Networking Updated
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In this article I explore Enterprise Social Networks like Yammer, Jive and Mangoapps, and identify what ESNs as a growing tool are about, challenges early adopters have faced, some suggestions for organizations considering ESNs, ending with some questions for readers who have been exposed to ESNs.
I grew up at a time when the internet was becoming accessible to everyone and as a GenY’er took like fish to water with ICQ, Yahoo, Google, MySpace, Orkut, Facebook, Twitter, Linkedin. Use of social media has gone from being something you did outside of important, serious work, to becoming how you do important serious work. The popularity of Klout, a service that gives you points for online influence, 100 being the most, is testament to the perceived importance of not just being online, but engaging with Social Media and being seen as influencing. The internet is now just another place for us to try to be influential.
What social media did, was make us want to be more social, as people, online. Web 2.0 has changed how we buy products and services, listen to music and follow our favourite author. I wondered then, how social media might have changed working in the corporate world. After all, we newly social beings who spend our time on Facebook and Twitter could not be expected to forget all about being social as we walk/ start working for a corporation?
I stumbled upon what is known as enterprise social networking while researching for a concept that would bring certain members of my team together virtually since they are spread out across the north American continent. Traditional intranet did not seem like an option, being outdated, out ‘fadded’ and despite that, too expensive. Enterprise social network alternatives on the other hand are mainly web based and can be accessed from anywhere.
What is enterprise social networking (ESN)?
ESN has been touted to be the fastest growing segment of the content-collaboration market, with predictions that the market will

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