Essay on Mission, Vision and Strategy
Mission, Vision, Values & Goals
David Grusenmeyer
Sr. Extension Associate, PRO-DAIRY
Introduction Teams and team building efforts are popular buzzwords in today’s work environment. Bringing individuals together in the workplace and getting them to work together as an effective team is a challenge. The sports team analogy is often sighted and sought after in the workplace, but seldom achieved. What is it about successful sports teams that make them function so well as teams? Several observations stand out: 1. The coaches or captains are successful at establishing the same vision in the mind of each team member; that at the end of the season they will be #1 in their league, city, state, or nation. 2. All members share a common team mission or goal; to win each and every game they play. 3. There’s an opponent, or a goal to be bested, and everyone knows clearly who or what it is. 4. Each player has a personal mission and goals that mesh with or complement those of the team; to perform their part of each play during the game to the best of their ability. 5. Each team member knows their position and how their individual efforts contribute to the team’s success. They also know their teammates depend on them. Business owners/managers will experience success in team building and success in their business to the extent they: 1. Have clearly defined organizational mission, vision, values and goals. 2. Clearly articulate the mission, vision, values and goals to everyone involved with the business. 3. Mesh the business’s mission, vision, values and goals tightly into those of each individual so that in achieving individual goals and visions, business goals and visions are also achieved. Think about your business. Is there a clearly identified vision of where the farm is headed? How will the business look or operate in one, two, five or ten years? If you don’t know where you’re going any road will take you there. And, if you can’t clearly describe where you’re headed how
David Grusenmeyer
Sr. Extension Associate, PRO-DAIRY
Introduction Teams and team building efforts are popular buzzwords in today’s work environment. Bringing individuals together in the workplace and getting them to work together as an effective team is a challenge. The sports team analogy is often sighted and sought after in the workplace, but seldom achieved. What is it about successful sports teams that make them function so well as teams? Several observations stand out: 1. The coaches or captains are successful at establishing the same vision in the mind of each team member; that at the end of the season they will be #1 in their league, city, state, or nation. 2. All members share a common team mission or goal; to win each and every game they play. 3. There’s an opponent, or a goal to be bested, and everyone knows clearly who or what it is. 4. Each player has a personal mission and goals that mesh with or complement those of the team; to perform their part of each play during the game to the best of their ability. 5. Each team member knows their position and how their individual efforts contribute to the team’s success. They also know their teammates depend on them. Business owners/managers will experience success in team building and success in their business to the extent they: 1. Have clearly defined organizational mission, vision, values and goals. 2. Clearly articulate the mission, vision, values and goals to everyone involved with the business. 3. Mesh the business’s mission, vision, values and goals tightly into those of each individual so that in achieving individual goals and visions, business goals and visions are also achieved. Think about your business. Is there a clearly identified vision of where the farm is headed? How will the business look or operate in one, two, five or ten years? If you don’t know where you’re going any road will take you there. And, if you can’t clearly describe where you’re headed how