Esssayy

1. The increasing Hispanic population in the United States is a example of a(n)
|a. |demographic trend. |
|b. |sociocultural trend. |
|c. |global trend. |
|d. |economic trend. |

ANS: A PTS: 1 REF: Page 45

2. According to the text, the external environment is comprised of which segments or parts?
|a. |company history, governance mechanisms and environmental threats |
|b. |boards of directors, consumer advocacy groups and news media |
|c. |general, industry and competitor environments |
|d. |none of these |

ANS: C PTS: 1 REF: Page 44

3. Which of the following IS NOT a demographic trend?
|a. |increasing population rates and size of international markets, such as China and India |
|b. |increasing average age of American consumers |
|c. |increasing number of Asian consumers in the US |
|d. |increasing interest rates and rates of inflation |

ANS: D PTS: 1 REF: Page 45

4. In eastern Europe many state or government-owned enterprises have been transformed into private companies in a