In fact, it carries out an ethnographic observation connecting it with interviews. Even though the observation method might be useful in order to understand the phenomena from a personal point of view, the problem with it is that the researchers might get too involved with the sample group studied and miss important aspects of the study. This could be the case of the lead researcher who himself was a fan of Doctor Who and had attended the convention before. As he was familiar with the context when it came to interview the other fans or observe their behavior he might have lost the focus of the real purpose of the research and his subjective point of view might have affected the results of the
In fact, it carries out an ethnographic observation connecting it with interviews. Even though the observation method might be useful in order to understand the phenomena from a personal point of view, the problem with it is that the researchers might get too involved with the sample group studied and miss important aspects of the study. This could be the case of the lead researcher who himself was a fan of Doctor Who and had attended the convention before. As he was familiar with the context when it came to interview the other fans or observe their behavior he might have lost the focus of the real purpose of the research and his subjective point of view might have affected the results of the