Ethos In A Restaurant Business

Ethos is one of the three rhetorical appeals, alongside pathos and logos. Ethos is best defined as “the character or reputation of a rhetor” ( ). By character we are referring to the reputation, moral strength, and personality of the rhetor. When we appeal to ethos, we create an image of ourselves that is credible so that our audience will listen and hopefully agree with what we have to say. It refers to the character, appearance, and credibility of whom a message is coming from. There are two types of ethical proofs: invented (intrinsic) ethos and situated (extrinsic) ethos. Invented ethos is when a rhetor invents a character appropriate for the given situation. Thus, and intrinsic proof is created in a rhetorical situation. For example, I
A similar example would be applying for a job at a restaurant. In the restaurant business, you may want to create an ethos by listing previous high-end restaurants you worked at with some references. Situated ethos is ethos you already own; it’s the credible reputation you possess in your community. For example, a doctor is not only seen credible at the hospital, but also in his/her social circle or community as well. Another example would be asking an English professor a question on rhetoric. The professor’s ethos is strong not only because he/she is a professor at a university, but also because he/she graduated with the knowledge on rehetoric. The English professor has his/her own situated ethos. So when students come to class every day, the class already sees their professor as a credible source. Thus, ethos is your image, whether you are a credible source of information or not depends on how you present yourself, and how well you present your material. If you seem informed about an issue people may regard you as intelligent. The way that you speak, how you interact with an audience, and the clothes you are wearing also encompasses your