Event Business Plan
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Event Business Plan Template
An event Business Plan serves to communicate the strategic plan for taking the event forward, usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan.
Regardless of the scale, age or history of your event, the Business Plan is an essential tool that will: • Communicate the vision, purpose and benefits of the event to others • Enable you to focus on the event’s potential to develop and grow • Illustrate and help secure the event’s viability and sustainability in the longer term • Show how much money is needed and what it is needed for • Help you plan the resources, delivery and operating structure • Help you raise funding • Help you measure success
It is recommended that all business plans being submitted in conjunction with National Programme Applications contain the following:
• An Event Overview including:
- Vision and Mission Statement
- Key Outcomes/deliverables
- The Event
- Target Market
- Stakeholder involvement and benefits
- Delivery mechanism
• Development Plan including
- Strategic Development
- SWOT Analysis
• Financial Plan and Considerations
- Income and Expenditure projections
- Economic Impact Estimation
Key areas to be addressed in an event business plan include:
• The event’s vision and mission – i.e. what it ultimately aims to achieve
• Who the key stakeholders are, what benefits they will accrue and how the event fits with their strategies
• The relevant experience and track record of the organisers
• The event’s background and an overview of plans for the current year
• The SWOT analysis (identify strengths, weaknesses, opportunities and threats)
• Key objectives and achievement strategy for the current year
• A development plan – how key aims and
Event Business Plan Template
An event Business Plan serves to communicate the strategic plan for taking the event forward, usually over a period of three to five years (if it is not a one-off proposition). Every event should have a Business Plan.
Regardless of the scale, age or history of your event, the Business Plan is an essential tool that will: • Communicate the vision, purpose and benefits of the event to others • Enable you to focus on the event’s potential to develop and grow • Illustrate and help secure the event’s viability and sustainability in the longer term • Show how much money is needed and what it is needed for • Help you plan the resources, delivery and operating structure • Help you raise funding • Help you measure success
It is recommended that all business plans being submitted in conjunction with National Programme Applications contain the following:
• An Event Overview including:
- Vision and Mission Statement
- Key Outcomes/deliverables
- The Event
- Target Market
- Stakeholder involvement and benefits
- Delivery mechanism
• Development Plan including
- Strategic Development
- SWOT Analysis
• Financial Plan and Considerations
- Income and Expenditure projections
- Economic Impact Estimation
Key areas to be addressed in an event business plan include:
• The event’s vision and mission – i.e. what it ultimately aims to achieve
• Who the key stakeholders are, what benefits they will accrue and how the event fits with their strategies
• The relevant experience and track record of the organisers
• The event’s background and an overview of plans for the current year
• The SWOT analysis (identify strengths, weaknesses, opportunities and threats)
• Key objectives and achievement strategy for the current year
• A development plan – how key aims and