Preview

Event Planning as a Hospitality Career

Good Essays
Open Document
Open Document
1077 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Event Planning as a Hospitality Career
Mega-event planning is a niche within the hospitality industry that requires a specialized skill set and knowledge that takes years of experience to master. For hotels, having space dedicated to private events is a way to increase profitable business opportunities. Generally, private banquets/events are used to celebrate something and therefore higher priced food, beverage, and décor are usually desired. As seen in the video, Gaylord Opryland Resort & Convention Center has this down to an exact science.
Banquets can come in all shapes and sizes. Some examples of banquets would be: a fundraiser for a non-profit foundation such as the American Cancer Society, an annual convention for a trade group such as National Electrical Contractors Association, an alumni gala for a school such as the Charter Gala for the University of California, a wedding, a bar/bat mitzvah celebration, and such smaller events like business meetings & luncheons, to a networking group cocktail party, and holiday parties for businesses and private groups.
Having the ability to host these types of events at a hotel property allows for an additional source of revenue that is often times more profitable than other food and beverage sources in a hotel. Some of the reasons for this increased profitability come from having the details finalized in advance and therefore knowing what to expect. In a restaurant operation, there is no telling of how many covers may or may not come in during a specified meal period. By having a guarantee on a banquet contract, labor can be efficiently scheduled in advance. This will cutback on overtime hours and over/under staffing for that day and for the days before & after for kitchen staff as well as FOH staff. Additionally, having the final guaranteed headcount will allow proper ordering of necessary food items which allows the kitchen to be on point with their food costs. Another area that allows for profitability in banquets is the sale of alcohol.

You May Also Find These Documents Helpful

  • Good Essays

    u5 assessment

    • 1221 Words
    • 5 Pages

    An event can be a small meeting or a large conference either. Some of them are in-house events but in other cases organising a venue externally can be very important. Bigger meetings usually require computers, screens, sound systems, etc. The required equipment depends on the type of the event. Occasionally we have to arrange for speakers to attend, for example for conferences and seminars, checking their attainability and fees. Providing suitable refreshments during the event is also very important, these can be water, tea, coffee or even complete meals, counting on special dietary requirements. Without preparing documentation the event can’t be successful, such as sending out invitations, brochures, menus, agendas, etc. Every event need to be publicised thus all the right people can attend.…

    • 1221 Words
    • 5 Pages
    Good Essays
  • Better Essays

    In today’s society, families have less time to spend together. It is very hard to get everyone together for family meals due to sports, long work hours, and other obligations. Many parents have become more and more dependent on fast foods or microwaveable dinners. These dinners have been the go to for thousands of hungry people. When customers buy these meals, they are looking for something fast, tasty, and affordable. Banquet has been very successful because of their low-cost meal options. The company will need to decide if they want to reduce prices to gain even more success. It wouldn’t make sense if…

    • 1290 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    References: Allen, J. (2009). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2nd ed. Ontario: John Wiley & Sons Canada Ltd.…

    • 3020 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Tyrty

    • 4410 Words
    • 18 Pages

    Choosing venues is one of the most important decisions in the event planning process, as it sets the tone for the entire event.…

    • 4410 Words
    • 18 Pages
    Better Essays
  • Powerful Essays

    In modern economies, many different types of events are organised and event planning has turned into a profit-driven industry. Over the last 20 years, the events industry has continued to expand. Thanks to structural changes in such economies, there have been increases in leisure time and disposable income, leading to a proliferation of events. The event Industry has had a great positive impact on society, the economy and the environment. In order to achieve their goals, a wide range of organisations, whether governmental, commercial or charitable have used events for strategic reasons.…

    • 1554 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Fletcher (2012) categorises events in conferences, meetings, sporting spectacles, exhibitions, product launches, festivals and incentive programs. Bowdin et al. (2010:19) bring another approach to the categorisation of events: according to them, events are categorised regarding their size and the impact they have: the bigger the impact is, the bigger the event is. Getz (1999) also supports that theory saying that mega-events are the ones that produce the highest level of tourism, media coverage, economic impact or prestige for their host…

    • 3921 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    * Have the event pull at people’s heart strings (i.e. girl scout fundraising breakfast where girl scouts came out to sing a song then went up to every table specifically asking for donations)…

    • 1851 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Cited: Shock, P. (2011). On-premise catering: Hotels, convention centers, arenas, clubs, and more. (2nd ed.).…

    • 952 Words
    • 4 Pages
    Good Essays
  • Better Essays

    conference and banqueting

    • 1185 Words
    • 6 Pages

    Banqueting is mostly related to hotels or any other different halls that can provide the space for any type of event even if this kind of service is now being hired by various food service companies,…

    • 1185 Words
    • 6 Pages
    Better Essays
  • Good Essays

    IQ BanquetFacilities 2

    • 2192 Words
    • 18 Pages

    Banquet Facilities Most facilities have in-house event-planning professionals to assist clients in identifying the “look and feel” of an event and to take care of many of the details associated with hosting an event. Listed below are the primary decisions that event planners help clients make: Industry Overview Banquet facilities -- also called “event sites” -- and related services are found in several different types of food service operations: Event-Planning Activities • Concept or theme. What’s the message conveyed by the event and does it relate to the company’s or client’s vision or strategy? • Venue. Planners consider location, size, style, ambience, parking, price and catering options in choosing a site.…

    • 2192 Words
    • 18 Pages
    Good Essays
  • Powerful Essays

    hospitality industry

    • 5210 Words
    • 21 Pages

    "Oxford Dictionary defines hospitality as "receiving and hosting customers, visitors and strangers with cordiality and good reputation." Receptors hospitality services perceive this service sector accompanied by food and friendly service good drink and familiar atmosphere. On the other hand, those who provide these services sometimes have the impression that, despite their efforts, customers can sometimes be picky and ungrateful. Regardless of the position they occupy, it is clear that the scope of activities influence people life, growing up over time. International there is a constant development and continuous improvement of hospitality industries.…

    • 5210 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Event Planning

    • 476 Words
    • 2 Pages

    The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning, the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective, planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile, the objective should follow the communication theory. After that, planner should try to determine and describe target audiences in order to segment these targets. At last, the author segments the target in different lights: individual and decision-making unit, reference groups and opinion leaders etc. Therefore the event planner should take the most appropriate method, media and message to communicate with each group.…

    • 476 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Introduction To Banquet

    • 555 Words
    • 3 Pages

    BANQUET is a food and beverage service at a specific time and place for a given number of people, agreed menu and price…

    • 555 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Event Management

    • 3889 Words
    • 16 Pages

    1) Events are gatherings of people and occasions the key is to have a good…

    • 3889 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    For Seventeen Events company, they produce events for a variety number of clients every year, either large or small. They did create some small event for a company like a networking meeting for just twenty to thirty guests. Besides, they also create some…

    • 2695 Words
    • 11 Pages
    Powerful Essays