Explain The Three Communication Paradigms

The Three Communication Paradigms Bias is the prejudice in favor against something or someone based on unfair assumptions. This commonly discussed and researched communication topic seems simple enough to investigate. However, depending on which paradigm a researcher chooses to explore the topic, the tactics used and information gained on the matter would vary. First, lets say that a communication scholar looking into bias is a using the social science approach. The goal of this individual would be to find a universal law that applies across most situations and context of bias. They would emphasize studying bias behavior in a natural setting such as a school or restaurant. The researcher would focus mostly on quantitative methods of research
This person would delve into the study of bias with intentions to understand and describe bias from the perspective of the person communicating it. This researcher would use strictly qualitative methods for analyzing data on bias. They would use content analysis in a study of naturally occurring communication to further gain information on bias situations. They might incorporate ethnographic studies during their processes and actively engage with their participants. Cultural communication would be another valuable method of gaining information for this interpretive researcher. They might observe the communication patterns of an especially bias community in order to gain further insight. In other attempts to further their developments, they may even examine public speeches to interpret bias messages. Ethically, this person would be striving for equality. They would be concerned with maintaining a close, yet professional relationship with participants, as well as protecting the privacy of the participant and conveying the findings in a respectful manner. This might be especially difficult regarding the somewhat sensitive topic. Successfully conducted, this research would provide an in depth understanding on bias and the purposes for which it is