This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.…
One of the most useful resources for ideas were the Fashion weeks, showing collections of famous and up and coming designers in New York, London, Paris and Milan. The most coveted pieces, cuts, fabrics and colours were noted and further observed on reputable websites / such as Vogue.com, Style.com and Wsgn.com. /and in magazines / Vogue, InStyle, Glamour, Bazaar etc. /. The blogs of well-known fashion bloggers were also visited where the feedbacks from the readers were examined carefully. This provided an essential insight into the mind of the customer and helped predict their future reactions to the trends that were to be developed. A survey was conducted amongst high street shoppers to pinpoint the biggest competitors and get to know the base customers` habits so the company could plan successful targeting. Textile trade fairs confirmed the choices made for the seasons` prints and fabrics, also enabling Miss Selfridge to collect unique, affordable additions to its range and at the same time follow the styles invented by reputable fashion designers.…
ii) To identify why consumers perceive some clothing as fashionable and other clothing as unfashionable.…
Fashion changes very quickly, therefore the styling of clothing changes as well. But to increase the store sale, customer must visualized what is available to the store. Along with marketing strategy, the way merchandiser display the products in the store plays an important role on making profit. As discussed in class during early semester, the customer are most likely to make judgment of store, or visit the store based on how it look from outside.…
Society in the early 1900’s for woman was that their role in society was to stand by their man and do housework. When countries got involved in WW1, men were shipped off to the frontlines and women often got involved in factories and other jobs left open by the men that left. When the war ended, women were able to return to working in the home, and that opened up jobs for men. Because of this woman wore clothes for work and it was seen as inappropriate to show anything above the ankle. These days the role of a woman is basically equal to that of a man. People have found it socially acceptable for woman to wear more revealing clothes that show legs, arms, back and shoulders. Society these days does not try to discriminate on what people wear therefore it is acceptable to wear more revealing clothes than back in the early 1900s.…
Content Knowledge— You will define the key components of fashion: the elements of design and the principles of design.…
Tokyo Police Club’s new album Champ is pretty damn adorable. I put it on in the car during a rare burst of winter sunlight a few weeks ago and for a few seconds I actually believed it was summer. This is the Ontario band’s second full length album, following Elephant Shell in 2008. Lead singer David Monks is only 23 but has produced an incredibly nostalgic album where he describes moments as if they were a lifetime ago, not a few years.…
The world of fashion is something that has tremendously evolved through the decades. There has especially been a huge growth in the study field of fashion. Two of the most in demand careers are fashion merchandise and fashion design and although both careers deal with the same subject and have some similarities, they also have many differences. Both occupations have a common background with some minor changes in detail; they also differ in career choices offered by the industry, and most importantly each profession requires a different degree.…
‘‘Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities’’. Bennet, A. (2005). Culture and Everyday Life. London: Sage. p. 96.…
Interest: I chose to look at fashion and how it has changed and developed through the decades.…
Findings of the research conducted, includes five main topics that have been discussed in this paper and outline how the fashion industry could use this information in the future to further extend their research. The key topics are as follows: Other practitioners in the field, Gaps in the field,…
In the 1990s there was a lot of things going on with fashion and with social issues. There was riots in LA. A lot of things happened in the 90s good and bad. The fashion was tremendously taking over a bunch of the world but it mostly impacted teens. Criminals got caught in the 90s and it was a very good 10 years.…
From your reading of Hasker, and using the categories he uses, what view of the mind/body problem do you think is exhibited by Picard? By Maddox? Support your answer.…
It is a key strategy in toady’s competitive business markets to put design at the center of your production and consumption. Companies have become more innovative in their marketing and revenue strategies and are using the advantages that come from the culture industry. Those include Standardization and ideological distractions, which within day-to-day living patterns become unnoticeable. It is known as general common sense amongst western societies to be careful of the tactics that come with retail propaganda. However, by putting design at the center of production and consumption commodities, organizations are becoming progressively more fashion sensitive reproducing their products to the audience in its own image. Product design measures the success of an organization because it is a really important factor to consider as it sets the characteristics, features, and performance of the service that consumers demand. The aim of this is to not only create a good product that matches the needs of their target demographic but also an excellent way of insuring the product will sell because it appeals to consumers, manipulating them into thinking it is a part of a lifestyle.…
After combining with the CBBE Pyramids scheme, the category identification of Dockers transformed strictly into casual pants; its image is comfortable and relaxing pants, an alternative to traditional dressing for almost every occasion. The association for the “Levi’s brand” is as an extension of the brand, which have same core values-comfort, quality, uniqueness and emotional impact. Meanwhile, it reminds people the connection between Dockers and Levi’s brands, and how the Dockers line was produced by Levi’s with the same strong features as well as quality. The ultimate response by consumers was good, and the end result has led to consumers continually buying these pants due to their brand loyalty.…