NAME: WANG YANDONG
SUBJECT: INTERNATIONAL BUSINESS
STUDENT ID: 201402010002
The case: Are we on the fun ship yet?
Questions:
1. What global forces have contributed to the growth of the cruise-line industry?
2. What special steps has Carnival Cruise Lines taken to benefit from global social changes?
3. What are some of the national differences that affect the operations of cruise lines?
What is international business?
International business involves all commercial transactions-private and governmental-between parties of two or more countries. Global events and competition affect almost all firms-large or small. However, the international environment is more complex and diverse than a firm’s domestic.
Factors in increased globalization
1. Increase in and expansion of technology.
2. Liberalization of cross-border trade and resource movement.
3. Development of services that support international business.
4. Growing consumer pressures.
5. Increased global competition.
6. Changing political situations.
7. Expanded cross-national cooperation.
Global forces contribute to the growth of cruise-line industry.
Considerable economic and social effects
Significant economic effects of the cruise industry, according to statistics international cruise organizations, as in 2008, revenue from the U.S. cruise to get up to $ 20.4 billion, and created three hundred fifty-seven thousand jobs. In developed countries, the cruise industry clustering, network, global as well as its diversity plays a significant role in the growth. At the same time, the rapid development of cruise tourism, cities and regions to showcase the city where international image, improving the quality of leisure, promote international cultural exchange has important significance.
. Strong tourism demand
Just two decades, the number of cruise tourists