ENT3003
Entrepreneur Skills
Roger Duquesnay 0905710
Nickisha Hylton 0901186
O 'neil Martin 1106600
Godphey Sterling 0411373
Richard Xymnies 0902196
Lecture: Georgia Williams-Robinson
University of Technology Jamaica
Introduction
This business will provide computer repair service to PC owners using mobile Repair technicians. The name of this business will be "PC Repairs to Go". The tagline for the business is "Speedy PC repairs, call us and we 're there". The startup area for the business selected is the corporate area of Kingston and St Andrew. The ideal business location should have easy access roads that branch out to provide many route to allow mobile technicians to bypass or go around routes that have traffic. A central location in the corporate area for starting out would be ideal, the location chosen is in The Bargins mall, Half way tree. The mission statement will be “To provide a speedy mobile PC repair service(and/or Technical support) that will fix and maintain the computer systems of the corporate and rural communities of Jamaica.”. The vision statement will be “Providing Jamaica with the best PC repairs and Technical expertise on demand.”.
The business will be a partnership with the Following: Roger Duquesnay, Nickisha Hylton, O 'neil Martin, Godphey Sterling and Richard Xymnies.
Objectives:
To define the target market for PC repair services by PC owners
a) Demographics(Age and Occupation)
To determine the nature of the competition for PC repair services
a) Who are the competitors
b) How they supply the service
c) Their strengths and weaknesses
To determine the current potential demand
a) Price
b) Quality of current service
To Identify the best mode of transportation for the service
a) Cost
b) Speed of mode of Transport
To determine the most suitable methods of advertising
Population and Sample:
The questionnaire
References: Statistical Institute of Jamacia. Population and Housing Census 2011, Jamaica. General Report Volume 1. Retrieved from http://www.jis.gov.jm/pdf/General%20Report%20Census %202011%20Revised%20Copy%20Oct.%2019.pdf [->0]at 9:05am February 25, 2013. PDF to Word[->1] [->0] - http://www.jis.gov.jm/pdf/General%20Report%20Census%202011%20Revised%20Copy%20Oct.%2019.pdf [->1] - http://pdfonline.blogspot.com