Features to Be Consider Before Buying Mobile Phone Among Generation Y
1. INTRODUCTION
The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study (Safiek and Azizul, 2012). In 2001, mobile phone subscriptions were less than a billion worldwide with the majority of the subscriptions from the developed countries. However, at the end of 2010, mobile phone subscriptions had reached five International Review of Social Sciences and Humanities, Vol. 2, No. 2 (2012), 203-212 Among various contemporary mobile communication technologies, the mobile phone is regarded as ‘‘the most radiative domestic appliance ever invented’’ (Coghill, 2001, p. 28).
There has been increasing number of people who pursue new life style of working, communicating, and playing games through smartphone to the extent of emerging consumer group who “starts a day with smartphone and wraps up with smartphone”. As smartphone app business is growing rapidly, many studies about Appstore platform or apps development have been conducted. However, despite of agent need, the research about factors affecting choosing and purchasing application by Smartphone users has not conducted yet. During the period from Feb. 2010 to Feb. 2011, on an average around 20,000 applications were registered in Appstore, USAand 18,000 application were registered in Android Market during same period (Lee, et al, 2012).
The widespread utilization of mobile phones in communication and information transfer leads to exponential improvement in mobile phone technology. To meet users’ information needs, innovative features and applications are continuously being added to mobile phones to make them perform many more new functions (Safiek and Azizul, 2012). Despite the growing importance of mobile phone technology there has, to date, been relatively little research on consumers’ evaluation of the importance of mobile
The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study (Safiek and Azizul, 2012). In 2001, mobile phone subscriptions were less than a billion worldwide with the majority of the subscriptions from the developed countries. However, at the end of 2010, mobile phone subscriptions had reached five International Review of Social Sciences and Humanities, Vol. 2, No. 2 (2012), 203-212 Among various contemporary mobile communication technologies, the mobile phone is regarded as ‘‘the most radiative domestic appliance ever invented’’ (Coghill, 2001, p. 28).
There has been increasing number of people who pursue new life style of working, communicating, and playing games through smartphone to the extent of emerging consumer group who “starts a day with smartphone and wraps up with smartphone”. As smartphone app business is growing rapidly, many studies about Appstore platform or apps development have been conducted. However, despite of agent need, the research about factors affecting choosing and purchasing application by Smartphone users has not conducted yet. During the period from Feb. 2010 to Feb. 2011, on an average around 20,000 applications were registered in Appstore, USAand 18,000 application were registered in Android Market during same period (Lee, et al, 2012).
The widespread utilization of mobile phones in communication and information transfer leads to exponential improvement in mobile phone technology. To meet users’ information needs, innovative features and applications are continuously being added to mobile phones to make them perform many more new functions (Safiek and Azizul, 2012). Despite the growing importance of mobile phone technology there has, to date, been relatively little research on consumers’ evaluation of the importance of mobile
References: Chow. M.M, Chen. L.H, Ai. J, Yeow, Wah. P, Wong (2012). Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. International Journal on Social Science Economics and Art. 43-44 Lee Meier. J, Austin. S. F, Crocker. M (2010). Generation Y in the Workforce: Managerial Challenges. The Journal of Human Resources and Learning. 68-69 Safiek and Azizul (2012) (mokhsin, 2012)