First of all, when trying to sell a product, advertisers have to figure out the location of where the product will be most popular, the age and gender of the population they are trying to sell to and how often those people are going to use that product. For a woman some of the most popular selling items are beauty products such as hair and make-up products. But, when in a store and trying to decide which product is more efficient, it isn't always easy. There are brands in make up such as Max Factor, Maybaline, Jane, Wet N' Wild, Covergirl and Almay to name a few. How does a woman go about picking a certain product? Well, price is a big influencer, but, she can either choose the product based on past usages, prefers a product she has heard about from other people or buys the product from seeing an advertisement in a magazine, or on TV. Hair products are in a completely different ball park. There are shampoos and conditioners for curly hair, straight hair, wavy hair, dry-damaged hair, oily hair, products to make hair straight, add volume, and not to mention all the different types of gels and hairsprays. How is a women ever supposed to choose?…