Fly Emirates My Reflection
“Fly Emirates. Hello, Tomorrow.” Have any one of you heard of this slogan from the TV before? Good morning teacher and fellow students. Today I am here to introduce the advertisement I have nominated for the Annual Best of the Best TV Advertising Awards, organized by The Hong Kong Chamber of Commerce.
“Hello, Tomorrow” is the slogan of the latest advertising campaign from the Emirates Airline. Emirates, the Dubai-based international airline, is one of the world’s most successful and rapidly-expanding airline company. Emirates launched a new brand platform and direction, themed “Hello Tomorrow”. In the advertising campaign, they have made a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand.
I consider it the best advirtisment of the year, because it tells a compelling story that shakes and moves the audience in less than a minute. In the one minute version of the commercial, it tells a story of connection between peoples. There are seven main characters in the story, representing the seven billion people of the world. Those people appeared were of different nationalities, different skin colors, different careers, different ages and different genders. For example, the story started with a merchandiser’s business trip. He met a female Arabian fashion designer in a fashion show. In the fashion show, the designer worked with an Indian model. When the model joined a Funk Street party, she was captured by a photographer. Her photo was then displayed in an exhibition in Shanghai, where the photographer made friends with a Chinese girl and they shared ideas about photography. Then the girl met her African boyfriend in New York. After that, the young man went surfing with an old man. Finally, the old man got on a bus, he was sitting beside the merchandiser who appeared in the very beginning of the advertisement. The story tells us how the Emirates acts as the bridge between peoples and places, between culture and
“Hello, Tomorrow” is the slogan of the latest advertising campaign from the Emirates Airline. Emirates, the Dubai-based international airline, is one of the world’s most successful and rapidly-expanding airline company. Emirates launched a new brand platform and direction, themed “Hello Tomorrow”. In the advertising campaign, they have made a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand.
I consider it the best advirtisment of the year, because it tells a compelling story that shakes and moves the audience in less than a minute. In the one minute version of the commercial, it tells a story of connection between peoples. There are seven main characters in the story, representing the seven billion people of the world. Those people appeared were of different nationalities, different skin colors, different careers, different ages and different genders. For example, the story started with a merchandiser’s business trip. He met a female Arabian fashion designer in a fashion show. In the fashion show, the designer worked with an Indian model. When the model joined a Funk Street party, she was captured by a photographer. Her photo was then displayed in an exhibition in Shanghai, where the photographer made friends with a Chinese girl and they shared ideas about photography. Then the girl met her African boyfriend in New York. After that, the young man went surfing with an old man. Finally, the old man got on a bus, he was sitting beside the merchandiser who appeared in the very beginning of the advertisement. The story tells us how the Emirates acts as the bridge between peoples and places, between culture and