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Garnier is a worldwide company affiliated with 29 other brands owned by L'Oreal. As of 2009, Garnier has three product lines concentrating on helping consumers with personal appearance. Garnier offers skincare, haircare, hair color and styling products, which are distributed in 16 countries.
1. Company o The first Garnier product was made by Alfred Garnier in 1904, a hair tonic. The full company name, Laboratories Garnier, originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L'Oreal Group has owned Garnier since 1965.
L'Oreal
o L'Oreal, based in France and the United States, has been in operation since 1909. It now owns five divisions including Garnier. L'Oreal has a focus on research, especially studies in sustainable development, with research centers on three continents.
Products
o Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier's hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn't as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005.
Innovation
o Besides introducing Alfred Garnier's hair tonic in 1904, when people still used soap on their hair, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960). Today Garnier is the number-one brand in Europe using natural ingredients.
Research
o Garnier exemplifies L'Oreal's emphasis on