Google Adwords Case Study

Winning a digital marketing campaign starts with attracting customers and prospects. So how do you attract potential prospects and customers for your business? One way to do this is to invest in Google Adwords. Google Adwords is a form of advertising online that allows advertisers like you to display some advertising copy online based on the keywords searched by the internet users. In short, Google Adwords allow the business owners a quick and efficient way to maket to potential customers. The great thing about Google Adwords is that it allows you to set a budget for your marketing efforts, and you will only pay as soon as you target customers click on the advertisements. One of the critical factors in Google Adwords is the selection of the
When it was initially introduced to the public, the advertisers were asked to pay a monthly fee, and the company took charge of the marketing campaign. To cater to small companies and start-ups, Google decided to offer the self-service portal that allow different business owners and users to customize their advertisements to suit the size and scale of their businesses. To fully customize the advterisement delivery, Google started the Jumpstart in 2005. Thanks to the introduction of this program, Google customers can get assistance and support through phone and beginners can get assistance from Google specialists. This was also the same year that Google introduced the Google Advertising Professional which certifies certain individuals to engage in Google Adwords management if they passed the requirements. With an increase diversity in device usage, Google decided to tweak its Google Adwords program to allow its users to advertise in differnet devices. With this new program, users can now show their ads in a variety of
In regular search engine optimization and organic search, your campaign is hinged on Google’s system of ranking your website based on relevance. Your website may be listed on the first page, somehwere down the page or on page 12. Adwords on the other hand allows you to position the advertising materials on the right side of every page, or at the top of every page. If used the right way, Google Adwords can deliver better results for your business. According to Google Economic Impact Report, a business can generate $2 in earnings for every $1 spent on Adwords. And according to a Wordstream survey, internet users click more on Google Adwords for highly commercial keywords. The same survey suggests that 64.6 percent of clicks are made on Adwords, compared to 35.4 percent for organic and unpaid (Wordstream Resarch,