Gourmet
http://www.slideshare.net/ataulhassnain/marketing-revised-21543470
Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan.[1] It has seven processing units and over 100 stores in Lahore.[1] The company was founded by Muhammad Nawaz Chatha in 1987. It also has outlets in Faisalabad and in New York City, United States.[2]
Apart from preparing traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread and bakery goods, the business has expanded its operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies). It also has a catering services branch[3] and has set up a family restaurant.[1] Pizzas and fast food are other delicacies prepared by Gourmet.
he beginning
In the area of Ich’chra, Lahore, GOURMET took start with a small shop. The concept of fresh, healthy and hygienic food in affordable prices achieved quick popularity among bakery customers. The bakery products for breakfast were provided in limited areas, but because of the over whelming support of our customers, GOURMET planned to expand.
Planting the idea
Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of GOURMET, started his journey with the unique concept of hygienic and healthy food. He made his own coat of arm for trademark and that is simply a love for fine food…! We see his journey starts in fact from the day he planted the idea of bakery products at Shezan Industry, where he had served his best for almost eleven years in the same field and got his expertise.
Vision
The vision of GOURMET, throughout these years was to provide a quality food in affordable prices. That’s why where ever the market inflation went GOURMET never broke its rules. The Vision of Mr. Ch. Muhammad Nawaz was higher than any crisis. Since he belongs to religious family,sincerity and integrity has been his code of conduct. He has strong believe in Allah that
Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan.[1] It has seven processing units and over 100 stores in Lahore.[1] The company was founded by Muhammad Nawaz Chatha in 1987. It also has outlets in Faisalabad and in New York City, United States.[2]
Apart from preparing traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread and bakery goods, the business has expanded its operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies). It also has a catering services branch[3] and has set up a family restaurant.[1] Pizzas and fast food are other delicacies prepared by Gourmet.
he beginning
In the area of Ich’chra, Lahore, GOURMET took start with a small shop. The concept of fresh, healthy and hygienic food in affordable prices achieved quick popularity among bakery customers. The bakery products for breakfast were provided in limited areas, but because of the over whelming support of our customers, GOURMET planned to expand.
Planting the idea
Chaudhary Muhammad Nawaz Chattha, the Founder and Chairman of GOURMET, started his journey with the unique concept of hygienic and healthy food. He made his own coat of arm for trademark and that is simply a love for fine food…! We see his journey starts in fact from the day he planted the idea of bakery products at Shezan Industry, where he had served his best for almost eleven years in the same field and got his expertise.
Vision
The vision of GOURMET, throughout these years was to provide a quality food in affordable prices. That’s why where ever the market inflation went GOURMET never broke its rules. The Vision of Mr. Ch. Muhammad Nawaz was higher than any crisis. Since he belongs to religious family,sincerity and integrity has been his code of conduct. He has strong believe in Allah that