Grameenphone
➢ Introduction:
Environment refers to all external forces which have a bearing on the functioning of business. Environment factors or constrains are largely if not totally, external & beyond the control of individual industrial enterprise & their management. These are essentially the ‘givers’ within which firms & their managements must operate in a specific country & they vary, often greatly, from country to country. The business environment possesses threats to a firm or offer immense opportunity for potential market exploitation. As per this definition, environment includes such factors as socio-economic, technological, suppliers, compliers, and the government. These environmental external factors are called PESTLE and the analysis of an external factor of a company is called PESTLE analysis.
➢ Background of the company:
Grameenphone Ltd. is the largest telecommunications service provider in Bangladesh, received its operating license in November 1996 and started its service from March 26, 1997. Now, after 11 years of successful operations, Grameenphone is the largest mobile phone service provider in Bangladesh, with more than 28 million subscribers as of November 2008.
The idea of providing mobile phone facility to rural areas in Bangladesh was originally conceived by Iqbal Quadir, who is currently the founder and director of the Legatum Center for Development and Entrepreneurship at MIT . He was inspired by the Grameen Bank micro credit model and envisioned a business model where a cell phone can serve as a source of income. After leaving his job as an investment banker in the United States, Quadir traveled back to Bangladesh, after meeting and successfully raising money from a New York based investor and philanthropist Joshua Mailman, and worked for three years gaining support from various organizations including Nobel Peace Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone company, Telenor. He
Environment refers to all external forces which have a bearing on the functioning of business. Environment factors or constrains are largely if not totally, external & beyond the control of individual industrial enterprise & their management. These are essentially the ‘givers’ within which firms & their managements must operate in a specific country & they vary, often greatly, from country to country. The business environment possesses threats to a firm or offer immense opportunity for potential market exploitation. As per this definition, environment includes such factors as socio-economic, technological, suppliers, compliers, and the government. These environmental external factors are called PESTLE and the analysis of an external factor of a company is called PESTLE analysis.
➢ Background of the company:
Grameenphone Ltd. is the largest telecommunications service provider in Bangladesh, received its operating license in November 1996 and started its service from March 26, 1997. Now, after 11 years of successful operations, Grameenphone is the largest mobile phone service provider in Bangladesh, with more than 28 million subscribers as of November 2008.
The idea of providing mobile phone facility to rural areas in Bangladesh was originally conceived by Iqbal Quadir, who is currently the founder and director of the Legatum Center for Development and Entrepreneurship at MIT . He was inspired by the Grameen Bank micro credit model and envisioned a business model where a cell phone can serve as a source of income. After leaving his job as an investment banker in the United States, Quadir traveled back to Bangladesh, after meeting and successfully raising money from a New York based investor and philanthropist Joshua Mailman, and worked for three years gaining support from various organizations including Nobel Peace Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone company, Telenor. He