Great Wide Open Independence Day Analysis

Even though some people could walk away with an impression from the video “Great Wide Open: Independence Day”, I don’t believe that the video effectively portrays the message it attempts to. I feel this way as the sponsor Budweiser makes sure that their beer is included in the film in an attempt to boost sales with the seemingly humble video, it uses too many approaches in an attempt to connect with multiple demographics and it tries to tackle too many topics in a short amount of time. While the short films were well received, I feel as though they lack the depth and focus needed in order to instill in their audience the message that they’re trying to get across. First, I don’t believe that the video effectively portrays the message it attempts to because the sponsor, Budweiser, makes sure that their beer is seen in the film by viewers in an attempt to boost sales. With every “Great Wide Open” short film that has been published, at one point in the film it is ensured to have a focus on Budweiser’s name brand beer.
I feel that an impression made by this video would be that of an impression given to someone that this video directly ties to, as in a Native American or an avid rock climber. People that have slightly similar experiences with the more person topics covered, such as loss of a family member, or people that have no emotional tie-in to the film at all, I feel would be walking away with no lasting impression. I do give Budweiser credit for attempting to reach out to these specific people through “The Great Wide Open” films series, in the sense that it’s apparent that Budweiser went out of their way to do so. I do, however, feel that the attempts made were ultimately portrayed with shallow content that obviously tries to cater to as many people as possible through a glorified beer