Greek Yogurt History

Greek yogurt has became an over night phenomenon in the United States. It is seen everywhere in newspapers, articles and ad’s on television. Health advisers are saying it is good for consumers, and sales in yogurt have sky rocketed thanks to this delicious treat. It is hard to believe that this well kept Greek Secret didn’t come to the U.S. until 1998. That is when a Greek based company named Fage introduced it in New York City. Fage may have been the first company to bring Greek yogurt to America but, Chobani started the Greek yogurt “boom”.[ E. J. Schultz, "Strong Consumer Demand Pushes Greek Yogurt into a Dairy-Aisle Battlefield." Advertising Age 82, no. 11 (Mar 14, 2011): 8. Accessed November 10, 2015. http://search.proquest.com/docview/857432679?accountid=10358.
] What is Greek yogurt, what started the Greek yogurt craze in the US, and why has it remained so popular?
History of Greek Yogurt
in Central Asia. It is thought that the creation of yogurt was by accident. Herdsman started to milk their animals, and then they would carry the milk in devices made from the stomach of an animal. The natural enzymes of the stomach broke down and curdled the milk creating yogurt. When this happened they discovered the milk would last longer, and people seemed to prefer the taste.[ Dairy Goodness. “The History of Yougurt.” Dairy Goodness, Accessed November 20, 2015, https://www.dairygoodness.ca/yogurt/the-history-of-yogurt] Greeks have been using yogurt as apart of their diet for centuries. They cultivated their own technique by straining out the whey, creating what is popularly known as Greek yogurt. This type of yogurt is found everywhere in Greece, but did not become available on the market until a company named Fage began to manufacture it. Other Greek companies also began manufacturing this yogurt. Fage took it up a notch when it brought Greek yogurt to a national