green

Although the Muji shark fin soup cannot sell in Hong Kong and Taiwan in Asia, we still can buy it in Japan and we all know the number of sharks is decreasing sharply. Therefore, we suggest that Muji should substitute the real shark fin buy some other food which has the similar texture and taste, just like the artificial shark fin made of edible gelatin, in order to reduce the number of deaths of sharks because their shark fin have to make into food. Also, we suggest that Muji can motivate and sponsor some campaign about protecting the sharks from keeping getting kills. Moreover, Muji can promote another traditional food to replace the shark fin soup and educate the public that what serious situation the sharks are facing and remind the public practically the nutrition we can get from the shark fin is only a little bit of protein, hopefully to decrease public demand for shark fins and take the corporate social responsibility.

Others

Muji has an annual report on Ryohin-Keikaku website which mentions some parts of social and environmental aspects, but it is not an official sustainability report. We suggest that Muji should create an official sustainability on a website for the public. In the sustainability report, it should be included the framework on what Muji did on the sustainability and set up the future goal to have a clear long term development policy. Sustainability report is a method to internalize and improve an organization’s commitment to sustainable development in a way that can be demonstrated to both internal and external stakeholders.

Among company running in a sustainable way, Muji performs quite well. However, there should be some challenges for their further development in sustainability. For instance, Muji is a retail company which sells a wide variety of household and consumer goods but company in this industry is numerous around the world. Muji can do better is to maintain a good relationship with its competitors and try to introduce