Preview

green consumerism

Satisfactory Essays
Open Document
Open Document
309 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
green consumerism
Green Consumerism
Lewis Mack
COM/172- ELEMENTS OF UNIVERSITY COMPOSITION AND COMMUNICATION II
September 4, 201
Frederick Francis

Green Consumerism

Green Consumerism happens for many different reasons, for instance environment, product involvement, self-esteem, public self-conscience.

Environment
1. Products have become more ecofriendly.
2. Resources are stilled required to make ecofriendly products.

Product Involvement
1. People determine the purchase of products to the relevance to their lives.
2. A person may have an emotional attachment to a brand of product.

Self-Esteem
1. A person may seek out a brand that reinforce or enhance their perception of self- worth.
2. Brands may emphasize evidence of a person’s self-view.

Public Self Conscience
1. A person may to purchase products on how others may perceive them.
2. People may have a emotional attachment to brand, due to a sense of ones self
Conclusion
Even though there are many reasons people for green consumerism. People at the end will do whatever makes them happy or as they see themselves as.

The reason why is chose to make my outline the way I did, is due to fact that I’m not really comparing or contrasting anything. It was also easier for me to make the outline this way to organize the information that I will be talking about. The way I chose to make my outline makes the essay that I will write more persuasive for the reader to read. The outline also gives some very good points on the way that some consumers may spend their hard earned on their purchases. My outline doesn’t have persuasive reasoning; it just tries to prove a point. Also makes my outline also makes it easier for the reader to read, due to that the reader already has an understanding about the information that I will be talking about in the essay that I will be writing and not allowing the readier to get confused.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Important Aerosmith has been my favorite band since I was a little kid. Rock and roll music is what I grew up on. I would not be who I am today, if it was not for Aerosmith. I would not be a musician. I would not be a drummer.…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing & sustainability

    • 1346 Words
    • 5 Pages

    In the chapter by Wells, et al, the relevance of consumer behaviour in marketing is discussed and broken down into the “four A’s” of sustainable consumer behaviour, Awareness, Acceptance, Ability and Action. This addresses a method that can be used to encourage consumers to support and engage in sustainable behaviours (Moscardo et al. 2010, p. 277).…

    • 1346 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    How much more should we get engrossed in blind consumerism before we take a second to realize its harmful effect on planet Earth, our universal home? Nowadays, with developing technology and growing globalization, all areas of the Earth are brought closer together; however it is only a matter of time before we see it falling apart due to excessive and harmful consumerism. According to the English Oxford Dictionary, the modern meaning of the term “consumerism” is “emphasis on or preoccupation with the acquisition of consumer goods”.…

    • 527 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In todays world you are thinking green when you think about business. You are asking your self or your company what can you do to keep your consumers happy and loyal to your products or services? With the conception of green marketing you have to look at the late 80’s and the early 90’s is when it started, when companies began to ask themselves how do we increase our profits through services to the consumer, this compelled the companies to consider their products damaging impression on the earth.…

    • 921 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    McCarty, J. A., Shrum, L.J., & Lowrey, T. M. (2010, May). Psychographics. Green Consumerism: An A to Z Guide, (), 365-368. doi:http://knowledge.sagepub.com.ezproxy.apollolibrary.com/view/greenconsumerism/SAGE.xml…

    • 1822 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Thesis statement: Of course green consumerism helps the world greatly against pollution, degradation, destruction of natural resources and global warming, however the false promise of such consumerism will lead to their vast spreading, and increase in their affective power.…

    • 747 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Ethics of Consumerism

    • 2233 Words
    • 9 Pages

    Consumerism has become a way of life for more and more people – just like a new religion. Consumption began to make a difference between people. They think that everyone who has money has power and can do whatever he wants, including environmental remediation.…

    • 2233 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Another theory exemplified by this behavior is conspicuous consumption and the desire to define one’s identity using brands, logos and/or products. Positive brand…

    • 2354 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    walmart

    • 8465 Words
    • 34 Pages

    References: AFL-CIO, (2003), ‘Wal-Mart: An Example of Why Workers Remain Uninsured and Underinsured’, October 2003, Unpublished…

    • 8465 Words
    • 34 Pages
    Powerful Essays
  • Powerful Essays

    Currently, there are many products which have been introduced to the market. A company attempts to make their brand recognized by consumers in order to gain repurchasing from their customers. The company needs to predict an expectation of consumers. Therefore, brand management could be one of the most important roles in achieving this. Branding is a product or service that is distinguished from its competitors by name, packaging, design, and logo (Jobber, 2010). In the market, there are brands that are famous among consumers such as Coca-Cola, Apple, and Starbucks, and unrecognized brands. Not only branding needs to be well organized, but the company should also focus on consumers too. They should know how to make customers satisfied and be loyal to the product. To understand its customer, the company needs to study consumer behavior. It is the actions and decision process of individuals and households in discovering, evaluating, acquiring, consuming, and disposing of products (Harrell & Frazier, 1998). The company should consider the psychological and societal factors because it affects decision-making and involvement of consumers. Many factors in our society have an influence on the decision-making of consumers of brands. Therefore, this essay will discuss why some consumers are influenced by brands, but others are not.…

    • 2086 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Firstgroup Plc Case Study

    • 1272 Words
    • 6 Pages

    Society’s habits are getting altered and people’s outlook on environment awareness has been introduced which has made them become ‘green consumers’ who basically prefer any goods…

    • 1272 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Green Marketing

    • 435 Words
    • 2 Pages

    As today’s consumer become more and more conscious of natural products. Businesses are beginning to modify their own thoughts and behavior in an attempt to satisfy the concerns of the consumers. Consumers now have worries about the future of the world that affects their buying decision making and as results of this mostly prefer environmentally friendly products but still satisfy their desires. Environmental and environmental awareness are the concerns why the green marketing emerged. Green marketing is becoming more important to businesses because of consumer’s genuine concerns about limited resources on earth.…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Eco Friendly Products

    • 2354 Words
    • 10 Pages

    The use of eco-friendly or going green products is an important step in protecting the environment.…

    • 2354 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    The results reveal that there is significant difference between socio-economic status of consumers and their attitude towards green products except gender and attitude towards green…

    • 784 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Brand War

    • 1080 Words
    • 5 Pages

    brand to perform to his expectation. Brands add an emotional as well as a functional value to…

    • 1080 Words
    • 5 Pages
    Good Essays

Related Topics