Gym Fitness Centers
The Gym Fitness Centers
1. Company Description Since 1992, The Gym offers a wide range of team activities from basketball, volleyball and soccer from the very young players to adults. Our program caters to all different levels and competitive desires. The Gym is just not for team sports, we also cater to those looking for fitness programs from cardio to weightlifting.
At The Gym you'll find all of the latest cardio and strength training equipment along with a dynamic group exercise program that includes classes like yoga, group cycling, muscle endurance training and Pilates. More importantly, you'll find an energetic, supportive environment full of people who are committed to achieving their goals.
With our wide range of amenities and a highly trained staff, we can provide fun and effective workout options to family members of all ages and interests.
2. Mission Statement
The mission of The Gym is to market ourselves to the whole family and help them improve their lives through fitness. Today more than ever, people are looking for strength. Whether it's the strength to be a better parent, the strength to lose weight or the strength to be a better athlete, strength comes in many forms. At The Gym, we recognize that everyone has their own strength and our job is to help them find it.
Goals
Financial: 1. To break-even in profits versus losses within the first two years of business. 2. Within three years, obtain a 30% profit from sales. 3. Within ten years, have a public stock offering.
4. Sell top of the line fitness equipment and nutritional supplements at our locations.
Nonfinancial: 1. Within five years, expand our services to 10 new metropolitan markets. 2. To create a demand for 24 hour schedule of service. 3. Employ twelve to twenty workers on average. 4. To be among the top 3 fitness centers in the region. Competitive Advantage
The Gym most obvious competitive advantage is the low membership price. Our
1. Company Description Since 1992, The Gym offers a wide range of team activities from basketball, volleyball and soccer from the very young players to adults. Our program caters to all different levels and competitive desires. The Gym is just not for team sports, we also cater to those looking for fitness programs from cardio to weightlifting.
At The Gym you'll find all of the latest cardio and strength training equipment along with a dynamic group exercise program that includes classes like yoga, group cycling, muscle endurance training and Pilates. More importantly, you'll find an energetic, supportive environment full of people who are committed to achieving their goals.
With our wide range of amenities and a highly trained staff, we can provide fun and effective workout options to family members of all ages and interests.
2. Mission Statement
The mission of The Gym is to market ourselves to the whole family and help them improve their lives through fitness. Today more than ever, people are looking for strength. Whether it's the strength to be a better parent, the strength to lose weight or the strength to be a better athlete, strength comes in many forms. At The Gym, we recognize that everyone has their own strength and our job is to help them find it.
Goals
Financial: 1. To break-even in profits versus losses within the first two years of business. 2. Within three years, obtain a 30% profit from sales. 3. Within ten years, have a public stock offering.
4. Sell top of the line fitness equipment and nutritional supplements at our locations.
Nonfinancial: 1. Within five years, expand our services to 10 new metropolitan markets. 2. To create a demand for 24 hour schedule of service. 3. Employ twelve to twenty workers on average. 4. To be among the top 3 fitness centers in the region. Competitive Advantage
The Gym most obvious competitive advantage is the low membership price. Our