Habitat For Humanity's Disaster Response Paper
Increase awareness of Habitat for Humanity’s disaster response program in the United States
In order to increase awareness of the disaster response program facilitated by Habitat for Humanity, it is vital to perform heavy marketing. There are many Medias to use and due to the high-demand of an exponential brand awareness growth, it would be optimal to utilize a variety. Using numerous methods can greatly expand the target market.
Social media websites are some of the most browsed pages amongst the internet. Facebook, twitter, and Instagram are some of the hottest sites on the internet. Facebook advertising has become so sophisticated with the many features they offer. The firm can set a daily budget for promoting posts (including photos
and videos) via the Facebook page. Promoting posts means more people see them. The Facebook page would also relay information regarding the training seminars. Some of the photos that be shared should include housing disasters, people volunteering, houses being built, and supplies being transported. It is also important to give recognition to those who help. Instagram is a photo app, therefore, only photos and videos can be posted. This is a new niche for social media, and is a great advertising tool, when used correctly. Interesting photos should be shared to advocate people to help.
TV plays a huge role in advertising. TV ads should run throughout the day to catch those without a job. This would be a primetime to grab the attention of people with free time, our idea persons. TV also offers streamlined great quality video and audio. Radio reinforces what was stated on the TV’s, radio, and the web. Due to the lack of image-portraying on the radio, the audio can reinforce the points stated.
Another good method of advertising would be on the Transit and highway billboards. These forms of advertising are relatively cheap when measuring the CPM (Cost per thousand). A gigantic amount of traffic passes by both highway billboards and transit advertising (on the bus system). Even though more than 99% of solicitation mail pieces get junked, it is still a good tangible way to reach out to the older folks as well.
Reduce the housing shortage in the state of Oklahoma by 40%
In order to reduce the housing shortage in Oklahoma, the organization must successfully reach out to most people and ask them for help. Many methods can be used in marketing but there is always good and better. The optimal strategy for the housing shortage will be to urge people to help build. These marketing tactics will include the benefit in volunteering. Some are concerned for their community service hours while other worry about having a philanthropist activity to put on their resume. In the end, the ultimate goal is quite the same. The more hands there is to help with anything, the quicker it can be done.
In order to increase awareness of the disaster response program facilitated by Habitat for Humanity, it is vital to perform heavy marketing. There are many Medias to use and due to the high-demand of an exponential brand awareness growth, it would be optimal to utilize a variety. Using numerous methods can greatly expand the target market.
Social media websites are some of the most browsed pages amongst the internet. Facebook, twitter, and Instagram are some of the hottest sites on the internet. Facebook advertising has become so sophisticated with the many features they offer. The firm can set a daily budget for promoting posts (including photos
and videos) via the Facebook page. Promoting posts means more people see them. The Facebook page would also relay information regarding the training seminars. Some of the photos that be shared should include housing disasters, people volunteering, houses being built, and supplies being transported. It is also important to give recognition to those who help. Instagram is a photo app, therefore, only photos and videos can be posted. This is a new niche for social media, and is a great advertising tool, when used correctly. Interesting photos should be shared to advocate people to help.
TV plays a huge role in advertising. TV ads should run throughout the day to catch those without a job. This would be a primetime to grab the attention of people with free time, our idea persons. TV also offers streamlined great quality video and audio. Radio reinforces what was stated on the TV’s, radio, and the web. Due to the lack of image-portraying on the radio, the audio can reinforce the points stated.
Another good method of advertising would be on the Transit and highway billboards. These forms of advertising are relatively cheap when measuring the CPM (Cost per thousand). A gigantic amount of traffic passes by both highway billboards and transit advertising (on the bus system). Even though more than 99% of solicitation mail pieces get junked, it is still a good tangible way to reach out to the older folks as well.
Reduce the housing shortage in the state of Oklahoma by 40%
In order to reduce the housing shortage in Oklahoma, the organization must successfully reach out to most people and ask them for help. Many methods can be used in marketing but there is always good and better. The optimal strategy for the housing shortage will be to urge people to help build. These marketing tactics will include the benefit in volunteering. Some are concerned for their community service hours while other worry about having a philanthropist activity to put on their resume. In the end, the ultimate goal is quite the same. The more hands there is to help with anything, the quicker it can be done.